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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-digital-business-strategy
课程评论：没有评论
课程名称: 数字商业战略 概述: 本课程旨在提升您设计和实施有助于公司在数字时代繁荣发展的战略能力。课程由弗吉尼亚大学达登商学院开发，教授迈克·莱诺克斯将帮助您理解战略思维在数字时代的重要性，数据和分析在创造价值中的角色，建立主导平台的挑战，数字技术对竞争的影响，以及获取价值的重要性。 课程大纲: 1. **数字时代的兴起** 描述: 在当今快速发展的世界中，今天最先进的技术可能明年就会过时，企业数字转型的压力几乎影响到每个行业和公司。本周，我们将探讨战略思维的关键角色以及当今组织在数字时代面临的挑战和机遇。 2. **数字时代的平台** 描述: 平台在数字时代具有变革性，能够促进外部生产者与消费者之间的价值创造互动。本周，我们将探讨平台兴起带来的挑战，网络外部性的普遍性，以及赢家通吃市场的频繁出现。 3. **数字时代的竞争** 描述: 在数字时代竞争往往似乎是一场成为最后一个平台的争夺战。然而，数字技术的影响通常更加微妙和深远。本周，我们将探讨在数字技术帮助解构价值链并为组织创造新竞争机会的世界中，创造和捕捉价值的新方式。 4. **数字时代的价值获取** 描述: 数字时代催生了一个动态的超竞争环境，创新的优先性愈加明显。然而，成功的组织必须能够灵活应对不断变化的竞争环境。本周，我们将探讨通过利用组织独特的互补能力和资源来获取创新价值的重要性。 此课程不仅帮助学员理解数字环境的变化，还将提供应对这些变化的战略框架，助力企业在竞争中脱颖而出。
Name:Rise of the Digital Age
Description:We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.
Name:Platforms in the Digital Age
Description:Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.
Name:Competing in the Digital Age
Description:Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.
Name:Appropriating in the Digital Age
Description:The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.
Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating
