Design Thinking for the Greater Good: Innovation in the Social Sector

所在平台: Coursera

课程主页: https://www.coursera.org/learn/uva-darden-design-thinking-social-sector

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课程简介

课程名称：为更大的公益设计思维：社会部门的创新 课程概述：您是否在非营利组织或社会部门工作？是否在解决问题和满足服务对象的需求方面感到困难？本课程将帮助您了解如何运用以人为中心的设计思维方法，深刻理解问题、产生值得测试的创意，并迭代寻找真正能产生影响的解决方案。通过来自政府、医疗和教育等不同领域的全球案例，我们将展示使用设计思维探索社会部门新创意所需的工具、技巧和思维方式。 课程开发得到了弗吉尼亚大学达顿商学院巴滕创业与创新研究所的支持。 课程大纲： 第一部分：设计思维基础 在第一周，我们将介绍设计思维的基本概念及其在复杂组织中应对不确定性的必要性。我们将探讨设计思维方法论中的四个核心问题，并借助英国金伍德学院的案例进行说明。此外，您还将听到专家Angela Meyer和Dan Pink的见解。 第二部分：项目启动前的准备和“是什么”的提问 在第二周，我们将讨论适合采用设计思维的问题类型，与您在开展项目之前需要做的准备工作。重点讲解“是什么”这一问题如何帮助改善自闭症成年人及其家庭和工作人员的日常生活，并解析澳大利亚莫纳什大学医疗中心如何通过同样的问题实现以患者为中心的护理解决方案。这周的设计工具包括旅程映射和知识库。 第三部分：创新思维与“假如”的提问 在第三周，我们将继续探讨以George和Geoffrey为代表的人物，讨论“假如”这一问题以激发可能性。您将发现如何在设计思维过程中通过头脑风暴来推动不同组织（如联邦药品管理局和爱尔兰小镇Iveragh的领导者）的创新发展。本周将介绍讲故事和利益相关方映射这两种工具。 第四部分：问“什么让人惊叹？”和“什么有效？” 在最后一周，我们将从创意生成过渡到测试，通过探讨利益相关方的需求与组织的可持续提供之间的交集。我们将讨论原型在验证假设和实践中启动解决方案的作用，并展示医疗和农业等社会部门的实际原型与测试案例。课程结束时，您将开始思考可通过设计思维解决的社会部门挑战，并获得一些建议与行动以实现影响。

课程大纲

Part: 1

Title:DESIGN THINKING FUNDAMENTALS

Description:Welcome to the first week of Design Thinking in the Social Sector! This week, we provide an overview of design thinking: what it is, why it is different, and why we need it in these uncertain times, especially in complex organizations. We’ll examine the four simple questions at the heart of the design thinking methodology, and illustrate that approach with a visit to the Kingwood Institute in the UK. We’ll conclude this module by giving you a chance to hear from some other experts – Angela Meyer on the visualization tool and Dan Pink on six abilities that matter most.

Part: 2

Title:BEFORE YOU BEGIN, AND ASKING "WHAT IS?"

Description:Welcome back! This week, we’ll examine the types of problems that are well-suited for design thinking. We'll recognize what we need to do before we begin a project, and then take a deep dive into the first question in the design thinking process, “What is?” and the concepts of insights and design criteria. You’ll see how asking “What is?” helped improve daily living for adults with autism, their families, and the staff of the Kingwood Trust. Then we’ll look at the Monash University Medical Centre in Australia and how it asked this same question to make patient-centered care a reality. Along the way you’ll learn about two design tools: journey mapping and repertoire.

Part: 3

Title:A MINDSET FOR INNOVATION, AND ASKING "WHAT IF?"

Description:Welcome back! This week, we'll continue our exploration of repertoire and a "mindset for innovation" through two personas we call George and Geoffrey. We'll examine the question "What If?" as a way to think about possibilities. You'll look closely at how brainstorming within the design thinking process helped organizations as different as the Federal Drug Administration and the leaders of a small town of Iveragh, Ireland. This week's tools, storytelling and stakeholder mapping, illustrate ways to gather more information about projects and users.

Part: 4

Title:ASKING "WHAT WOWS?" AND "WHAT WORKS?"

Description:Welcome to our final week! This week we transition from idea generation to testing by examining the intersection of what stakeholders want and what the organization can sustainably offer. We'll consider the role of prototypes as a way to test our assumptions about a solution, and consider what it takes to launch a solution into practice, and see real-life examples of prototyping and testing in social sectors as diverse as healthcare and agriculture. You'll begin to think about your own social sector challenge you could tackle with design thinking. We end this week with some advice and actions for impact.

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