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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-design-thinking-innovation
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课程名称：创新设计思维 概述：在当今，创新已成为每个人的事业。无论你是全球企业的管理者、创业者、政府工作人员，还是小学教师，都期望以更少的资源做更多的事情。因此，设计思维成为人人需要的工具。设计思维为各种组织中的每个人提供了创新思考的工具，帮助发现那些尚未被注意到的创意机会。这门课程由弗吉尼亚大学达顿商学院开发，顶尖教师授课，提供了设计思维的概述，涵盖了四个关键问题的模型和多个工具，帮助学员理解设计思维作为一种解决问题的方法。此外，课程也展示了多个组织如何利用设计思维发现引人注目的解决方案的案例。 课程大纲： 1. **什么是设计思维？** - 欢迎来到课程。我们将首先解析设计思维的含义以及为何它在创新目标上比传统方法更有效。通过丹麦“好厨房”项目的案例研究，我们探讨创新团队与顾问合作所取得的创新与增长的经验，以及设计思维的适用挑战。课程还介绍了可视化工具，以帮助将想法具象化。最终，学员将更好地理解设计思维的概念和使用可视化工具的方法。 2. **为创新做好心态准备** - 设计思维不仅涉及过程与工具，还关乎人：你作为设计思维者以及你希望为之创造价值的人。因此，在使用设计思维产生和测试创意之前，我们将关注个人心态。通过分析两位经理的故事，探讨不同心态如何影响领导创新与成长的能力，同时学习故事讲述工具的价值。最终，学员将理解如何准备心态以抓住机会，并使用故事讲述工具。 3. **创意生成** - 在深入设计思维过程后，我们将探讨如何利用其生成更好的创意。通过了解创业者Chris Cartter和他的初创公司MeYouHealth的故事，分析社交网络在改善健康方面的潜力。学习设计思维的第一步是评估现状，设计师通过“跟随客户回家”来探讨消费者面临的问题。在全面分析现状后，设计师将未来的问题与“如果？”结合，创造性地提出新想法。课程将帮助学员掌握如何使用设计思维生成创新创意，应用“什么是？”和“如果？”的问题以及思维导图工具。 4. **实验** - 在生成众多创新想法后，接下来应该做什么？设计思维过程将帮助我们评估哪些想法可能产生我们希望的结果。课程将关注IBM团队与营销机构合作的案例，如何为展会参与开发和测试新想法，强调“什么让人惊艳？”和“什么有效？”的问题。通过小规模实验来测试假设。学员将学会如何应用这些问题以及学习启动工具，最后回顾课程经验，讨论战略机会。 5. **最终作业** - 本模块包含与你最终作业相关的材料。作业要求选择课程中介绍的设计思维工具，撰写反思，并完成三次同伴评审。成功完成所有作业即可通过课程。 这门课程旨在通过设计思维帮助学员提升创新能力，发现和利用潜在机会，为个人和组织的成长带来价值。
Name:What Is Design Thinking?
Description:Welcome to the course -- we're excited you're here! We will begin by unpacking what we mean by design thinking and why it is more effective than traditional methods when the goal is innovation. By looking at the case history of The Good Kitchen, a Denmark program for providing meals for the elderly, we will explore how the mindset and practice of the innovation team that partnered with innovation consultant Hatch & Bloom enabled them to achieve innovation and growth. We’ll also examine what kinds of challenges are best-suited for design thinking and learn about the Visualization tool, which helps bring ideas to life. By the end of this module, you'll have a better understanding of what we mean by design thinking, when to use it, and how to use the Visualization tool.
Name:Preparing Your Mind for Innovation
Description:Design thinking is not only about process and tools, it is about people as well: about you as a design thinker and about the people you want to create value for and with. And so, before we jump into the process of using design thinking to generate and test ideas, we want to first focus on your mindset, and look at whether your mind is prepared to both see and act on opportunity when it shows up in your world. We will examine this issue by looking at the stories of two very capable managers, George and Geoff, and how their differing mindsets affect their ability to lead innovation and growth. We'll also learn about the value of the Storytelling tool. By the end of this module, you'll have a better understanding of a mind prepared to see and take action when opportunity arises, and how to use the Storytelling tool.
Name:Idea Generation
Description:Now we will dive deeper into the design thinking process, looking at how we can use it to generate better ideas. In this module, we will look at the story of an entrepreneur, Chris Cartter, and his start-up, MeYouHealth, as they worked with Boston design firm, Essential Design, to understand the kind of opportunity that social networking might hold for helping us to improve our health. Examining what already exists is the first step in the design thinking process. As part of assessing "what is?", designers “follow the customer home” and explore the problems they are trying to solve in life versus their product use. Once they have thoroughly explored and looked for patterns, designers look toward the future and ask "what if?" This is the creative part of the process, but it also requires a disciplined approach. By the end of this module, you'll understand how to use design thinking to generate innovative ideas, how to apply the "what is?" and "what if?" questions, and how to use the Mind Mapping tool.
Name:Experimentation
Description:Having generated all of these innovative ideas, what’s next? The design thinking process now helps us to take the many ideas we have generated and figure out how to determine which ones are likely to produce the specific kinds of outcomes we want, whether these take the form of improved nutrition for the elderly (e.g., The Good Kitchen), healthier lifestyle choices (e.g., MeYouHealth) or even more “hot leads” emanating from your trade shows (as in the IBM example to follow). In this module, we will follow the activities of an IBM team working closely with experience marketing agency George P. Johnson as they develop and test ideas for a revolutionary approach to trade show participation. This process begins by asking "what wows?". This question brings together the customer and business cases supporting our new concepts. Typically, the “wow” zone occurs at the intersection of three criteria: 1) somebody wants it, 2) we can create and deliver it, and 3) doing so has the potential to produce the outcomes we want. Then we ask "what works?" and conduct small experiments to test if our assumptions are accurate. By the end of this module, you'll understand how to apply the "what wows?" and "what works?" questions, and how to use the Learning Launch tool. We'll conclude by reviewing our lessons and discussing strategic opportunities.
Name:Final Assignment
Description:This module hosts materials related to your final assignment for the course. The assignment requires selecting one of the design thinking tools presented in the course, writing a reflection, and completing three peer reviews. To successfully complete the course, you must complete and pass the final assignment.
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.
