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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-customer-centric-it-strategy
课程评论：没有评论
课程名称：以客户为中心的IT战略 概述：如今，企业在IT领域的投资越来越大，这些投资的质量直接影响到数百万人的日常工作。然而，行业调查显示，IT项目的失败率超过50%并不罕见。这种现象是可以改善的，并且可以实现持续改进。在为期两周的课程中，我们将详细探讨企业IT面临的主要挑战，以及如何通过设计思维、精益创业和敏捷团队框架的严谨运用来解决这些问题。 课程结束时，您将能够： - 使用商业模式画布集焦企业战略，促进利益相关者的认同。 - 将您在画布上的工作转化为IT中的具体章程。 - 快速原型设计与战略对齐的流程，以便在IT基础设施中实施。 请注意：这是一个短期课程，持续时间为两周。 课程大纲： 1. 名称：战略与用户需求对齐 描述：进行战略IT时，首先需要有明确的策略！理想的策略应易于理解，并作为行动的明确依据。本周您将学习到这一点。 2. 名称：设计、测试、重设计 描述：您已经了解到，更具针对性并获得用户的实际行为而非仅仅是他们所说的内容，是交付成功IT的关键。接下来，您将进一步学习如何迭代原型并测试解决方案，以确保不仅让其不崩溃，更要提供卓越的成果。 3. 名称：诊断您的IT投资组合经济性 描述：相信有“好”的和“坏”的产品与技术选择虽然令人安心，但现实是，您需先诊断情况，然后结合适合的SaaS产品、平台和技术栈来获得良好的结果。本周您将学习如何实现这一点。 4. 名称：管理安全与利用AI 描述：IT领域中两个持续升温的热门话题是：1）网络安全和2）人工智能。这一周，我们将重点讨论这两个领域的技术和经济基础，以便能够与您的利益相关者促进共享理解和基于信息的、有意的决策。
Name:Aligning Strategy with User Needs
Description:To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.
Name:Designing, Testing, Redesigning
Description:You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.
Name:Diagnosing the Economics of Your IT Portfolio
Description:It’s comforting as it is to believe there are simply ‘good’ and ‘bad’ product and technology choices. However, the reality is that you get good outcomes by being able to first diagnose your situation and then pair it with situation-appropriate choices on SaaS products, platforms, and stacks. This week, that’s what you’ll learn how to do.
Name:Managing Security & Leveraging AI
Description:Two hot topics in IT that just keep getting hotter are: 1) cybersecurity and 2) AI. This week, we’ll focus on the technical and economic fundamentals of both so that you can facilitate shared understanding and informed, intentional decisions with your stakeholders.
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.
