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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-business-strategy-capstone
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课程名称：实践中的商业战略（项目导向课程） 概述：该课程是一个顶点项目，旨在应用和展示您在专业课程中学到的技能。商业战略顶点项目是一项综合的战略分析，提供了一个机会，让您综合专门化中四门先修课程的概念和知识。该课程由弗吉尼亚大学达登商学院的顶尖教师开发，指导您完成项目。您可以继续选择之前作业中的组织或选择新组织进行项目分析。您将分析该组织的现状、面临的战略问题、可能追求的战略路径，并推荐最佳路径，最后撰写执行摘要。完成的项目将展示您对组织进行研究的能力、选择和应用最合适的分析工具、为特定立场建立有力论据的能力，以及向高层领导有效传达关键点的能力。 课程大纲： 1. 欢迎与开始：欢迎进入实践中的商业战略项目导向课程，恭喜您完成了四门先修课程！在此课程中，您将结合所学知识，利用工具开展全面的战略分析。 2. WIP里程碑1：欢迎来到第2周。继续进行WIP里程碑1的工作，以便在周末前提交作业。深度研究将为项目奠定坚实基础。 3. WIP里程碑1同行评审，启动WIP里程碑2：第3周为“缓冲”周，完成功能评审后开始WIP里程碑2的工作。 4. WIP里程碑2：第4周，继续进行WIP里程碑2的工作，以便在周末前提交。 5. WIP里程碑2同行评审，启动WIP里程碑3：第5周再次为“缓冲”周，完成同行评审后启动WIP里程碑3的工作。 6. WIP里程碑3：第6周，继续进行WIP里程碑3的工作，准备在第7周完成并提交战略分析。 7. 从WIP里程碑3到最终里程碑：第7周是繁忙的一周，您将完成WIP里程碑3的评审并准备最终提交项目。 8. 完成项目同行评审：第8周是最后一周，为完成同行评审留出时间，并参与讨论，分享对顶点体验的最终评论和反思。 本课程将帮助您深化对商业战略的理解，并有效地将理论知识应用于实践项目中。
Part: 1
Title:Welcome and Getting Started
Description:Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!
Part: 2
Title:WIP Milestone 1
Description:Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- thorough research will help you build a solid foundation for your project!
Part: 3
Title:WIP Milestone 1 Peer Reviews, Start WIP Milestone 2
Description:Welcome to Week 3. This is "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 2.
Part: 4
Title:WIP Milestone 2
Description:Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!
Part: 5
Title:WIP Milestone 2 Peer Reviews, Start WIP Milestone 3
Description:Welcome to Week 5. This is another "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 3.
Part: 6
Title:WIP Milestone 3
Description:Welcome to Week 6. This week you should continue working on WIP Milestone 3 so that you are ready to submit your assignment by the end of the week. Looking ahead, Week 7 is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the Final Milestone, putting the finishing touches on and then submitting your Strategic Analysis! So don't delay -- get going and work hard to meet your deadlines!
Part: 7
Title:From WIP Milestone 3 to the Final Milestone
Description:Welcome to Week 7. This is a busy week: you will need to wrap up your peer reviews for WIP Milestone 3 and then prepare for the final milestone: submitting your finished project! To prepare for the final milestone, you will pull together the work you completed for previous milestones, write a cogent and concise executive summary, put the finishing touches on your project, and then submit it for one final round of peer review. We are excited to see your finished projects!
Part: 8
Title:Finished Project Peer Reviews
Description:Welcome to Week 8, our final week together. This is another "buffer" week allowing time to complete your peer reviews. While we only require three peer reviews, please consider completing an additional review or two to help your peers who might still be waiting for their final grade and Specialization Certificate. Additionally, we have a discussion opportunity for you to share final comments, reflections, and thoughts on your capstone experience.
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.
