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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-business-society
课程评论：没有评论
课程名称：社会中的新商业模型 概述：本课程由维吉尼亚大学达顿商学院开发，由顶级教师授课。我们将讨论商业中的新故事，这个故事将商业置于社会框架之中。几乎每个企业都会为客户、供应商、员工、社区和社会创造或毁灭价值，除了股东和其他融资者。基于这一理念，可以建立多种新的商业模型，如企业责任、慈善事业、共享价值和可持续发展。利润与利益相关者价值是相辅相成的，本课程将解释其内在关系。最后一节探讨如何成为一个利益相关者企业家，创造既能盈利又能改善世界的商业模式。 课程大纲： 1. 名称：社会中的商业：问题 描述：课程开始时，我们将学习商业的主导故事，并讨论其中的四个缺陷。我们将了解全球金融危机，以及一个新故事的出现。 2. 名称：企业慈善与企业社会责任 描述：在第二模块中，我们讨论企业慈善、企业社会责任的历史和当前问题，以及环境危机。 3. 名称：为利益相关者创造价值 描述：在第三模块中，我们关注商业的利益相关者方法，探索其目的以及如何为利益相关者创造价值。 4. 名称：成为利益相关者企业家 描述：课程的最后部分，我们将学习如何成为利益相关者企业家，并讨论具体的实例。该模块结束时将提供机会，让学员思考作为利益相关者企业家的下一步行动。
Name:Business in Society: The Problem
Description:We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
Name:Corporate Philanthropy and Corporate Social Responsibility
Description:In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
Name:Creating Value for Stakeholders
Description:In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
Name:Becoming a Stakeholder Entrepreneur
Description:We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
