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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-business-growth-strategy
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课程名称：商业增长战略 课程概述：本课程提供分析、评估和建议具体行动的工具，以帮助组织提升价值并避免常见的增长陷阱。该课程由弗吉尼亚大学达登商学院的顶级教授开发，旨在教导学员如何通过扩大现有市场、进入成熟市场或通过创新和收购创造新市场来构建最佳价值。 课程大纲： 第一部分：通过规模化增长 在这一模块中，您将学习通过情景规划工具识别和评估规模化机会。战略增长是有意为之、主动的，并与公司的宗旨一致。利用规模经济实现业务增长虽然概念简单，但操作上却复杂。 第二部分：通过进入增长 通过在现有市场提供新产品或在新市场提供相同产品来实现增长，需要考虑竞争对手的影响。在此模块中，您将学习如何应用博弈论分析、评估并回应竞争者，通过支付矩阵工具来评估选项和确定有效位置。 第三部分：通过收购增长 并购（M&A）是公司尝试实现增长的常见方式，但成功率较低。该模块将向您展示并购的利弊，建议有效的替代方案，并概述有效的并购策略。使用收购分析工具，您将能够评估潜在并购的影响，并避免此类增长的常见陷阱。 第四部分：通过创新增长 引入颠覆市场的新想法、流程和产品是另一种常见的增长策略。在这个模块中，您将了解创新的关键，从建设创新能力到从创新中获取价值，再到制定创新策略。使用实际选择分析工具，我们将展示如何通过创新实现增长，并提供良好的实践。英特尔企业风险投资案例将为您提供练习该工具的机会，并将课程概念应用于实际情境。
Part: 1
Title:Growth through Scaling
Description:Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
Part: 2
Title:Growth through Entry
Description:Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
Part: 3
Title:Growth through Acquisition
Description:Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
Part: 4
Title:Growth through Innovation
Description:Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
