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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-artificial-intelligence-marketing
课程评论：没有评论
课程名称：市场营销中的人工智能 课程概述：人工智能无处不在！通过利用人工智能的力量，企业和市场营销人员拥有巨大的增长潜力，同时利用AI提升营销的机会也在不断扩展。那么，企业如何利用AI工具来推动成功并获得可持续的竞争优势呢？在实施AI于营销策略时，企业又面临哪些挑战？ 本课程由弗吉尼亚大学达登商学院开发，由商学院教授Raj Venkatesan讲授，探讨了营销数字化转型的重要前沿。课程将重点分析三种促进AI在营销策略中应用的关键力量——算法、网络和数据，并深入了解各行各业的企业如何充分利用这一令人兴奋的技术。课程中将展示福特、Netflix和《华盛顿邮报》等成功公司的真实案例，这些公司在竞争中通过创新性地使用AI来取得优势，同时听取专家讲解AI如何在各自行业中塑造当前和未来。 您可以通过关注Raj在Twitter上的动态（@rajkumarvenk）和LinkedIn（https://www.linkedin.com/in/education-marketing）来了解更多关于他的内容。 课程大纲： 1. 什么是人工智能？ - 介绍人工智能的定义和技术历史，深入机器学习和深度学习，了解如何通过算法创建有效的AI应用。 2. 网络与网络效应 - 探讨未来无人驾驶车辆的可能性及品牌和自动驾驶汽车的误解，分析网络和网络效应如何使AI在自动驾驶市场中迈过“令人不安的谷地”。 3. 数据驱动的人工智能 - 讨论数据驱动的AI如何为企业提供可持续的竞争优势，特别是在视频流媒体领域如何看待Disney+与Netflix的竞争。 4. AI关系时刻 - 分析算法、网络和数据如何结合以赋予市场营销人员竞争优势，探讨《华盛顿邮报》如何在数字空间与《纽约时报》竞争，以及相关创新如何帮助报纸为AI未来做好准备。
Name:What Is AI?
Description:Welcome to our course! We'll begin with an introduction to AI (artificial intelligence), where we'll define the term and explore the history of the technology. Then we'll dive into machine learning and deep learning, and see how algorithms are used to create effective AI such as Google Images and IBM’s Watson, the machine that was able to defeat human opponents on Jeopardy!
Name:Networks and Network Effects
Description:Can you imagine an autonomous self-driving Ford F150 truck? This week we'll explore the future of vehicles that will use AI to take on the open road and look at how preconceptions about brands and driverless cars may prove incorrect as the industry moves into the future. We'll also see how networks and network effects work to create AI capable of one day crossing the "Uncanny Valley" in the autonomous vehicle market.
Name:Data-Driven AI
Description:As businesses become more successful, they also become a more attractive target for competitors. But data-driven AI can provide a crucial edge. This week we'll explore how businesses use data to build a sustainable competitive advantage in their industries. We'll look at the fierce competition in the world of video streaming and explore how Disney+ seeks to overtake Netflix as the dominant streaming platform.
Name:AI Relationship Moments
Description:We've been introduced to the three forces that enable AI in marketing - algorithms, networks, and data - but how do they come together to give marketers a competitive advantage? This week we'll see how the three forces combine to form AI Relationship Moments that can drive effective AI marketing strategies. To illustrate this, we'll explore the innovations that have enabled the Washington Post to compete with the New York Times in the digital space. Patrick Cullen, senior director of Zeus technology at the Washington Post, will join Raj to discuss how these innovations have helped position the newspaper for an AI future.
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.
