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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/uva-darden-advanced-business-strategy
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课程名称：高级商业战略 概述：在本课程中，您将提升您的战略分析技能，这是《商业战略基础》的后续课程。该课程由弗吉尼亚大学达登商学院开发，您将学习跨时间（竞争动态）、行业（公司战略）、地理（国际战略）和机构（非市场战略）分析战略的工具。顶尖的教师将介绍您需要的工具，以完成全面评估并理解行业的战略动态，包括：竞争生命周期、国际化和利益相关者分析以及多样化矩阵。 课程大纲： 第一部分：动态战略 在这一模块中，我们将探讨颠覆性创新的影响，以及公司如何在变化中导航、随时间演变，避免竞争生命周期的陷阱。您将能够完成竞争生命周期分析。 第二部分：国际战略 本模块讨论全球化的兴起和行业、企业如何进入外国市场的战略问题。我们将考虑进入外国市场的不同战略选择的利弊，您将能够完成国际化分析。 第三部分：多样化战略 企业战略常常涉及多样化。我们将讨论公司如何利用当前在各个市场的地位来增加利润，并探索公司存在的理论及其范围的相关性。您将能够开发多样化矩阵。 第四部分：利益相关者战略 本模块讨论公司的价值如何为公司创造价值。利益相关者管理帮助公司考虑决策和行动对不同利益相关者的影响，并用这些知识指导战略行动。您将能够完成利益相关者分析。 通过本课程，您将全面掌握高级商业战略分析工具，从而在竞争激烈的商业环境中占据优势。
Part: 1
Title:Dynamic Strategy
Description:Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
Part: 2
Title:International Strategy
Description:Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
Part: 3
Title:Diversification Strategy
Description:Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
Part: 4
Title:Stakeholder Strategy
Description:How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
