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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/user-research
课程评论：没有评论
课程名称：用户体验：研究与原型设计 课程概述：优秀的用户体验是什么？我们如何能够一贯地设计出既易于使用又令人渴望的体验？本课程将教授用户体验设计的核心流程，以及如何有效评估用户的需求和反应。学员将学习设计研究的基本方法，以深入理解用户的行为序列和工作背景。通过作业，您将掌握如何把观察转化为有意义的可操作见解，并识别独特的设计机会。此外，课程还将探讨如何针对识别出的机会生成创意，并学习将创意具象化的方法。通过回答特定问题和完善设计理念，您将能更接近实现您的创意。我们将通过多个行业的案例（如健康、教育、交通、金融等）展示这些方法在不同领域的应用。 课程大纲： 第一部分：设计研究 本模块强调理解人们的行为、思维、言语和情感。学员将学习如何通过开放的心态探寻用户的需求、目标和价值观，并通过具体的问题和研究方法来获取信息。课程将分享真实设计项目的例子，以展示研究方法的实际应用。通过这些技巧，您将获得新的视角，识别出创建有意义设计的机会。 第二部分：创意构思 在识别到机会领域后，如何生成优秀的创意呢？本模块将探讨创意构思的乐趣与挑战，包括常见的陷阱和技巧。学员将学习多种创意工具及征询参与者的重要性，最终决定哪些创意值得追求。 第三部分：数据综合 收集了大量新鲜信息后，如何处理这些数据？本模块教您如何汇总数据，寻找脉络和矛盾，并从用户反馈中提炼可行的见解。您将掌握四种常用的综合技巧，帮助识别设计机会的重点。 第四部分：原型设计 在创意构思后如何将想法具象化，以便与他人测试？最后一部分将介绍快速构建原型的原则，以及如何通过迭代和测试来优化体验。学员将学习四种流行的原型形式，无需编码，使用家中可获取的材料制作原型。 祝您好运！希望您享受本课程！
Part: 1
Title:Design Research
Description: Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning more about how people’s needs, goals, values play out in their day-to-day lives and their hopes for the future. You’ll consider the different activities they do, in what order, and the larger systems in which they interact. You’ll start by generating lists of questions and move through different research methods to answer your specific questions. To illustrate these research methods, the lessons share several examples from real design projects across a variety of fields. What I hope you’ll take away from this module is the importance and thrill of going out to talk with and learn from people when and where they do their everyday activities, rather than basing your designs on assumptions. Through these techniques you’ll gain a new perspective on the problem and identify opportunities for creating a meaningful and accessible design.
Part: 2
Title:Ideation
Description:Once you’ve identified an opportunity area, how do you generate great ideas? In this module, you’ll learn the thrills and challenges of ideation. We’ll start with the two common pitfalls to generating good ideas: fixation and judgment. We discuss rules to follow including getting every idea out regardless of whether it’s good or bad and techniques for building on ideas. Through concrete examples taken from the field, we’ll cover five popular ideation techniques that designers use when they have a problem they want to solve. We’ll also discuss who to include in the brainstorming process and why. We’ll conclude with a discussion of how to choose which ideas to pursue and which ones to leave on the table.
Part: 3
Title:Synthesis
Description:After you’ve collected all of this new and exciting information, what do you do with it? How do you aggregate the data? Find connections and tensions? Move from what people say to what it means? Evaluate its usability? In this module, you’ll learn how to make sense of the rich data you collected and how to turn it into actionable insights that will lead to meaningful new experiences. We’ll start by looking at how to organize all of the data and photos you’ve collected and then we’ll discuss four common synthesis techniques that designers use: personas, journey maps, diagramming and the 2x2 matrix. After making sense of the data, you’ll be able to identify clear opportunity areas for design including a focus, stakeholder, a need, and an actionable insight. With each technique, I’ll share a real world application so you can get a sense of how designers use these tools. By the end of the lesson, I hope you’ll feel confident in your ability to take lots of disparate bits of data and turn them into an actionable opportunity area for design..
Part: 4
Title:Prototyping
Description:After you’ve gone through the ideation process, how do you make your ideas tangible so that you can test them with others and answer critical questions necessary for pushing your idea forward? To help you make ideas real, our final lesson will introduce you to the rules of prototyping including building ideas quickly, making a lot of prototypes, and providing only essential details. We’ll discuss questions you’ll want to ask when testing your idea with different people. You’ll learn the importance of making many prototypes so as not to get attached to any one idea and so you can pick the parts that work best for each idea. Through rapid iteration and testing, you will more quickly get to a meaningful and accessible experience that you will be proud of. We’ll conclude with four popular forms of prototyping including storyboards, role-plays, walkthroughs and touch-points – all forms of prototyping you can do with materials you can find around your home. No coding needed! What I hope you'll take away from this lesson is a love of making ideas tangible to answer specific questions and how different forms of prototyping will influence the questions you can answer. So we can take all of those ideas written on sticky notes and make them real!
What makes for a great user experience? How can you consistently design experiences that work well, are easy to use and people want to use? This course will teach you the core process of experience design and how to effectively evaluate your work with the people for whom you are designing. You'll learn fundamental methods of design research that will enable you to effectively understand people, the sequences of their actions, and the context in which they work. Through the assignments, you’ll learn practical techniques for making sense of what you see and transform your observations into meaningful actionable insights and unique opportunity areas for design. You’ll also explore how to generate ideas in response to the opportunities identified and learn methods for making your ideas tangible. By answering specific questions and refining your concepts, you’ll move closer to making your ideas real. We’ll use cases from a variety of industries including health, education, transportation, finance, and beyond to illustrate how these methods work across different domains. Good luck and we hope you enjoy the course!
