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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/upgrade-your-marketing-strategy-with-microsoft-copilot
课程评论：没有评论
课程名称：利用Microsoft Copilot升级您的营销策略 课程概述：本课程是系列课程的第一部分，旨在通过Microsoft Copilot转变您的营销能力。在本课程中，您将认识GenAI的世界，以及它如何改善您的营销策略。您将学习如何将Microsoft Copilot应用于营销组织的各个职能，包括研究、客户分析、战略、活动规划、创意设计、促销、定价、客户体验和客户保留。 课程大纲： 1. **掌握Microsoft Copilot的GenAI功能**：欢迎参加《利用Microsoft Copilot升级您的营销策略和能力》的课程！在第一模块中，我们将学习GenAI及其在Microsoft Copilot中引入的功能与能力。此外，您将了解到如何为您的营销团队设置Microsoft Copilot，并解答常见问题。课程结束时，您将了解Microsoft Copilot的潜力及如何为自己和团队准备。 2. **在每个营销职能中实施Microsoft Copilot**：在第二模块中，我们将回顾如何为营销目的创建有效的GenAI提示。同时，我们还将学习如何有效分享和发布GenAI的结果，及其在营销职能（如研究、客户分析、战略、活动规划、创意设计、促销、定价、客户体验和保留）中的应用。 3. **使用Microsoft Copilot的GenAI转变您的营销策略**：在第三模块中，我们将通过具体案例探讨如何利用Microsoft Copilot增强营销策略。我们将深入研究三个主要方面：竞争分析、为各个营销渠道生成量身定制的战略以及生成营销表现报告和洞察。 4. **课程总结**：在课程的最后一模块，您将通过完成一个综合性的最终考试来整合所学知识，之后将了解继续进行此专题的后续步骤。 此课程为希望借助现代技术提升营销能力的学习者提供了良好的开端。
Name:Mastering Microsoft Copilot's GenAI Capabilities
Description:Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot', the first course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the first step to transforming your marketing with GenAI. In the first module of this course, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot. We will also learn how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions. By the end of this module, you will know what's possible with Microsoft Copilot and how to set it up for yourself and your team. So let's get started!
Name:Implementing Microsoft Copilot in Each Marketing Function
Description:In the second module of this course, we'll review how to create effective GenAI prompts for marketing purposes. We'll also discover how to effectively share and publish GenAI results. And we'll learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.
Name:Transforming Your Marketing Strategy with Microsoft Copilot’s GenAI
Description:In the third module of this course, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.
Name:Course Wrap Up
Description:In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.
This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the pr
