Understanding User Needs

所在平台: Coursera

课程主页: https://www.coursera.org/learn/understanding-user-needs

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课程简介

课程名称:理解用户需求 课程概述:设计有效的互动系统需要理解使用者的需求和能力。在这门用户体验(UX)课程中,我们将重点讨论如何与用户(或潜在用户)互动,以了解他们的需求、现有行为、喜好与厌恶,并考察人类能力和行为与UX设计之间的关系。学习者将接触到多种收集用户数据和信息的技巧。 该课程是Coursera上的用户体验(UX)研究与设计专业的一部分。 您将学习到: - 用户需求评估和定性研究的定义及其关系 - 理解用户需求的定性研究的端到端方法,包括半结构化访谈、现场观察和亲和图墙的知识 - 开展半结构化访谈、现场观察和亲和图墙的最佳实践 - 进行半结构化访谈、现场观察和亲和图墙的实践经验 课程大纲: 1. 介绍与定性研究概述 2. 访谈协议 3. 访谈、观察与数据提取 4. 亲和图墙及分析 5. 结论 通过本课程,您将掌握重要的UX调研方法,帮助您更好地理解和服务于目标用户。

课程大纲

Name:Lesson 1: Introduction and Qualitative Research Overview

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Name:Lesson 2: Interview Protocols

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Name:Lesson 3: Interviews, Observation, and Data Extraction

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Name:Lesson 4: Affinity Walls and Analysis

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Name:Lesson 5: Conclusion

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课程详情

Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design. Learners will be introduced to numerous techniques to gather data from and about users. This course is part of the User Experience (UX) Research and Design specialization offered on Coursera. What you'll learn: Find out what user needs assessments are, what qualitative research is, and how the two are related. Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi-structured interviews, in-situ observation, and affinity walls. Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls. Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.

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