|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/understanding-digital-world
课程评论：没有评论
课程名称：数字商业 - 理解数字世界 课程概述：Facebook、AirBnB、特斯拉、亚马逊、优步等公司在短时间内改变了全球经济的面貌。与此同时，无数初创企业通过颠覆传统商业模式，成功挑战历久不衰的工业集团，商业规则已然永远改变。 本在线课程（MOOC）为参与者提供了应对数字革命所需的知识工具包，您将学习到理解数字商业和创新的10个基本概念。 每个概念都通过精美设计、内容丰富的教学视频进行解释，并提供额外的学习资源。课程中的想法以最新的案例研究和各行业的实例进行了说明。 课程安排： 第一周：数字为何改变一切 第二周：在数字世界中创造价值 第三周：不同的思维与行动 本课程适合来自各个背景的学习者，由IMT - 巴黎电信大学的三位专家教授和研究人员主办，该校在数字技术和社会科学领域享有盛誉。该课程得到了帕特里克和莉娜·德拉希基金会的支持。 大纲： 第一部分：数字为何改变一切 本模块探讨了当前数字革命的迅速深刻影响和如何颠覆传统机构的真相。 第二部分：在数字世界中创造价值 该部分讲解如何在数字时代转变竞争规则，从以产品为中心的竞争转向基于网络效应和系统商品的新价值创造原则。 第三部分：不同的思维与行动 这一模块强调数字化成功所需的全新思维方式，建议企业关注“试验与学习”而非传统的商业计划，并强调灵活应对而非坚守原有的防御策略。 通过这门课程，参与者将获得在数字经济环境中成功所需的工具与洞察。
Part: 1
Title:Why Digital Changes Everything
Description:Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
Part: 2
Title:Creating Value in a Digital World
Description:Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
Part: 3
Title:Thinking and acting differently
Description:Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.
