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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/twitter-linkedin-youtube-marketing
课程评论：没有评论
课程名称：Twitter、LinkedIn和YouTube营销 课程概述：数字营销学院是全球数字营销认证的标准。我们的使命是为学生提供所需的信心和知识，以帮助他们在职业生涯中取得进步。本课程将帮助您深入了解社交媒体营销的动态环境以及营销人员面临的挑战。 在这门课程中，您将学习Twitter、LinkedIn和YouTube广告的基本原则。完成课程后，您将能够： - 应用Twitter的最佳发布实践和哈希标签使用方法 - 管理和优化Twitter广告活动的表现 - 建立公司的LinkedIn存在感 - 衡量LinkedIn广告活动的成功 - 识别社交视频和YouTube在在线营销中的关键作用 - 创建引人注目的YouTube广告活动 此外，本课程还介绍了社交销售和个人品牌建设在B2B销售和营销中的概念，包括传统销售与社交销售之间的区别，以及为何企业正在采用社交销售策略与买家互动。这是数字营销学院社会媒体营销专业的最后一门课程。 完成专业内所有课程后，您还将获得数字营销学院认证的数字营销助理证书，并享有三个月的免费高级会员资格，助您提升职业生涯，解锁下一个机会。92%的DMI会员表示他们的课程对职业生涯产生了积极影响，而88%的会员目前担任高级或经理职务。 课程大纲： 1. Twitter营销：本模块介绍了Twitter对数字营销人员的价值，并概述了关键的Twitter术语。您将学习如何设置和定制Twitter账户，利用平台的关键功能，使用Twitter广告管理工具开展广告活动，以及如何利用Twitter分析优化活动表现。 2. LinkedIn和社交销售：本模块专注于LinkedIn，展示如何利用该平台与目标受众建立和发展专业联系。您将学习如何使用LinkedIn的公司页面和展示页面建立公司存在感，各种广告格式的使用，以及如何通过分析评估广告活动的成功。 3. YouTube和社交视频营销：本模块介绍了社交视频营销的概念，以YouTube为焦点。您将了解将社交视频纳入营销活动的好处，最佳实践，如何设置、定制和管理YouTube频道，以及如何利用分析工具衡量视频表现。 通过这门课程，您将获得关于如何在数字营销中运用Twitter、LinkedIn和YouTube的全面知识与技能。
Name:Twitter Marketing
Description:This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.
Name:LinkedIn and Social Selling
Description:This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.
Name:YouTube and Social Video Marketing
Description:This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so. You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: - • Apply best practices for publishing tweets and using hashtags on Twitter • Manage and optimize the performance of Twitter advertising campaigns • Build a company’s presence on LinkedIn • Measure the performance of LinkedIn advertising campaigns • Recognize the key role of social video and YouTube for online marketing • Create engaging advertising campaigns to run on YouTube This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
