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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/transmedia-storytelling
课程评论：没有评论
课程名称：跨媒介叙事：叙事世界、 emerging科技与全球观众 课程概述： 跨媒介叙事是一种设计、分享和参与多种传统与数字平台上统一故事体验的实践，广泛应用于娱乐、广告、市场营销和社会变革等领域。您是否曾阅读过一本书、观看过一部电影、看过一部电视剧或玩过一款围绕更大故事或宇宙不同方面的游戏？您可能熟悉《星球大战》、《漫威》和《行尸走肉》等知名宇宙的例子。 专业人士如何开发如此广泛的叙事？他们如何确保每个元素忠于原始故事？他们又如何创新性地利用不同技术分享故事，吸引观众，并建立活跃的粉丝社区？如今，我们越来越多地在互动网络体验、社交媒体社区、移动设备、主题公园，甚至增强现实和虚拟现实等多样平台上接触到更复杂的故事元素或特许经营。当前与未来的叙事者面临的一大挑战是，能够在所有不同平台上无缝讲述一个故事，以吸引不同的观众。 学习目标： 本课程将帮助您设计一项跨媒介叙事的开发及讲述策略。您将学习到： - 将您的想法塑造成引人入胜且结构合理的叙事及复杂的故事世界 - 识别、理解并吸引不同的观众参与您的故事 - 在不同平台之间创建统一的用户体验 - 评估现有与新兴技术，分享您的故事并帮助观众参与您创建的更大故事世界 本课程提供独特、真实且与行业相关的学习机会。您将接触到当前理论、行业案例及建议，并参与学习活动，以获得开发自己想法所需的工具。 讲师介绍： 您将从领先的澳大利亚新南威尔士大学艺术与设计学者那里学习有效的跨媒介设计策略，并研究案例研究，了解如何结合优秀的创意、技术和观众的贡献，创造出动态的故事世界。课程与我们的行业合作伙伴 X Media Lab 合作，将为您提供来自好莱坞、加拿大和澳大利亚的创新跨媒介叙事专业人士的个人故事、见解和建议。 课程内容结构： 1. 什么是跨媒介叙事？ 2. 创意构思——构建故事世界 3. 了解跨媒介观众 4. 跨媒介用户体验 5. 使用创意技术 6. 行业故事——专业人士的职业旅程与建议 通过本课程，您将获得实用的工具与知识，帮助您在跨媒介叙事领域开展自己的创作，深入理解不同观众的需求，评估新兴技术在叙事中的应用，进而设计出引人注目的用户体验。
Part: 1
Title:What is Transmedia Storytelling?
Description:This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.
Part: 2
Title:Creative Ideas Generation - Building a Storyworld
Description:This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.
Part: 3
Title:Understanding a Transmedia Audience
Description:Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.
Part: 4
Title:The Transmedia User Experience
Description:The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.
Part: 5
Title:Using Creative Technologies
Description:Working in a transmedia context means taking a flexible and inclusive approach to technologies - old and new. Within this module, you will be exposed to evaluation and design strategies for different technologies in a transmedia storytelling context. It showcases several examples of creative uses of technology in storytelling, and explores how emerging digital technologies such as virtual reality (VR) and augmented reality (AR) are creating new possibilities for narrative personalisation and audience immersion in a story.
Part: 6
Title:Stories from Industry - Professionals’ Career Journeys and Advice
Description:Meet the instructors who will be guiding you through the course, and benefit from the stories of personal career journeys of some of the biggest names in transmedia storytelling from the USA (Hollywood), Canada, and Australia. Hear their advice about getting started in the industry, and examine examples of their work in movies, digital entertainment, virtual reality and more.
Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre.
