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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/trademark-law
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课程名称：商标法 课程概述：商标法所提供的保护为无形资产创造了巨大的价值，世界上最有价值的品牌如亚马逊、苹果和谷歌的价值均超过1000亿美元。那么，商标法究竟是什么，它是如何创造如此巨大的价值的？本课程将探讨美国商标法的基本原则，以及各类产品和服务制造商如何在市场上建立和保护其身份及产品身份的方式。 我们将深入了解商标法的目的，识别不同类型的商标，包括名称、设计、标志和商业外观，并探讨选择和保护强有力、潜在有价值商标的策略。同时，我们将讨论强化描述性商标的策略，并列出申请联邦商标保护的步骤。最后，我们将探讨如何设计一项持续的维护策略，以保护、延续并最大化商标的价值，并讨论应对可能的商标侵权的策略。 课程大纲： 1. **什么是商标？** 本模块将回答商标的定义及其资格的问题，为美国商标法的学习奠定基础。 2. **如何选择合适的商标** 本模块将阐明何为“好的”商标及“强”的商标，并展示如何平衡企业市场部与法律部门之间有时竞争的利益。 3. **为什么以及如何保护商标** 在本模块中，您将学习何时、如何申请正式的商标保护。 4. **如何维护商标及侵权基础知识** 你拥有了一项商标，接下来该怎么办？本模块将教你如何保护和管理你的商标，以及如何应对潜在的商标侵权。
Name:What is a Trademark?
Description:What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
Name:How to Choose the Right Trademark
Description:What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
Name:Why and How to Protect a Trademark
Description:In this module, you will learn if, when, and how to file for official trademark protection.
Name:How to Maintain a Mark and the Basics of Infringement
Description:So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
