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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/tiktok-for-business
课程评论：没有评论
课程名称：TikTok商业课程 概述：这是Coursera上“与TikTok营销”专项的第二门课程。在本课程中，您将深入了解企业如何利用TikTok进行营销的原因和方法。您将学习如何设置企业账号，并创建针对TikTok的营销策略，以建立品牌、吸引粉丝并保持在这一创新平台上的存在。 课程大纲： 1. 模块名称：TikTok商业基础 描述：在本模块中，您将探讨企业如何利用TikTok与受众互动并增强品牌知名度。您将学习如何制定针对性的营销策略和内容日历，创建引人共鸣的内容，并适应趋势以保持相关性。 2. 模块名称：在TikTok上建立和维护存在感 描述：在本模块中，您将了解如何在TikTok上建立和维护企业的存在。您将创建营销策略，定制内容日历，并制作与用户产生共鸣的精彩内容。此外，您将学习如何适应TikTok不断发展的趋势，以使您的品牌保持相关性和连接性。
Name:TikTok Business Basics
Description:In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.
Name:Creating and Maintaining a Presence on TikTok
Description:In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
