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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/the-business-of-product-management-one
课程评论：没有评论
课程名称：《产品管理的商业逻辑 I》 课程概述：本课程由亚马逊网络服务（AWS）赞助，教授真实的产品管理经验，涵盖亚马逊、英特尔、宝洁、巴恩斯与诺布尔、全食超市、谷歌、Mint Mobile、Juicero、推特、特斯拉、Dropbox、Eventbrite等多家知名企业的实践经验。 主讲嘉宾： - 南希·王（Nancy Wang）：亚马逊网络服务数据保护服务负责人，女性产品推进组织创始人兼首席执行官。 - 韦恩·杜索（Wayne Duso）：亚马逊网络服务边缘计算、文件服务及数据服务副总裁。 - 阿鲁姆·康（Arum Kang）：Coffee Meets Bagel的联合创始人兼首席执行官。 - 阿米尔·莫法吉（Amir Movafaghi）：Mixpanel首席执行官，推特前全球业务运营负责人。 课程大纲： 1. **坚持高标准作为产品经理** - 描述：加入女性科技组织和AWS，提升产品管理课程的标准！ 2. **以客户为中心** - 描述：优秀领导者从客户出发，努力赢得和保持客户信任。学习如何系统地让客户满意。 3. **拥有责任感** - 描述：领导者承担责任，以长远利益为重，不牺牲长期价值换取短期结果。学习使用产品需求文档（PRD）和新闻稿/常见问题（PRFAQ）工具来帮助产品经理进行长远思考。 4. **作为产品经理要有远大思维** - 描述：思维局限会自我实现。领导者创造并传达激励人心的远大方向，启发结果。学习如何有效地传达自己的远大目标。 本课程旨在帮助学员提升产品管理能力，通过实际案例学习与行业专家的精彩分享，深入理解产品管理的核心理念和实践技巧。
Name:Insist on the Highest Standards as a Product Manager
Description:Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
Name:Customer Obsession
Description:Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
Name:Ownership
Description:Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
Name:Think Big as a Product Manager
Description:Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.
