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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/the-360-corporation
课程评论：没有评论
课程名称：360º企业：实现企业目标的工具 课程概述：如果你听说过利益相关者资本主义、可持续性、环境、社会和治理（ESG）、企业社会责任（CSR）、感知资本主义、可持续发展目标、共享价值、企业公民或目标驱动的公司等术语，但不清楚它们究竟意味着什么，或者如何将这些理念付诸实践，那么这个课程适合你。 每一个商业模式和运营决策中都蕴含着利益相关者的权衡，利润并不总是与周边利益相关者的利益兼容。该课程基于多伦多大学罗特曼管理学院莎拉·卡普兰教授的获奖课程及其书籍《360º企业：从利益相关者权衡到转型》设计，旨在帮助你分析这些权衡（模式1），并学习如何通过重新思考（模式2）、围绕它们进行创新（模式3）或在其中茁壮成长（模式4）来应对这些问题。360°企业是能够有效管理权衡的组织。 通过参加本课程，你将加入全球希望转型以适应21世纪需求的高管社区。新冠疫情促使我们重新审视职业生涯，关注如何让工作变得更加有意义和充实。该课程将帮助你将社会责任与个人决策联系起来，并重新审视企业在社会中的角色。 本课程不仅适用于那些职位上有“社会责任”字眼的人。尽管它对任何旨在在组织中传播可持续性、性别与种族平等、社会责任及其他利益相关者策略的人非常有用，但它对每位高管和一线经理同样重要，因为你所做的每一件事都对你们产品、服务和组织的社会与环境影响至关重要。我们还将讨论企业治理的影响以及企业董事和机构投资者在促进变革中的角色。 本课程为希望引领360°革命的领导者提供指引。通过详细的案例研究、有用的框架和实用的行动步骤，课程将向你展示公司如何制定明确一致的计划来解决利益相关者权衡所带来的紧张情况并追求企业目的。今天就报名，成为一位360º领导者吧！ 课程大纲： 1. 引言：360º企业 本周你将了解什么是利益相关者资本主义，为什么会从股东资本主义转型，探索各类术语及其与企业社会角色的关系，理解行动迫切性以及实现社会责任面临的挑战。 2. 利益相关者权衡（模式1）与共享价值（模式2） 本周你将学习如何识别利益相关者的权衡，并开发工具来分析商业模式中的潜在权衡。接下来，你将了解如何通过创造“共享价值”来应对这些权衡。 3. 围绕权衡进行创新（模式3）和在权衡中茁壮成长（模式4） 本周我们将探讨如何通过创新和实验来应对更严峻的权衡，识别商业案例的局限性，并了解公司在追求企业社会责任时可能犯的错误。 4. 引领360º革命：治理与领导议程 本周你将关注企业治理在创造360º革命中的角色，了解投资者对董事会和首席执行官的压力，以及如何在各自职位上发挥领导作用。 通过本课程的学习，你将培养成为360º领导者所需的勇气与实践行动，积极推动企业向更高目标迈进。
Name:Introduction to The 360º Corporation
Description:This week, you’ll learn about what stakeholder capitalism is and why the shift from shareholder capitalism is taking place. You’ll explore the different terms—CSR, ESG, corporate purpose, sustainability, social impact, etc.—and understand how they relate to each other in considering the role of business in society. You’ll develop an understanding about why action is urgent and why traditional excuses for slow action may no longer be supportable. You will also see why achieving social responsibility and purpose is challenging. Finally, you’ll get introduced to the 4 modes of action of the 360º Corporation and see how they can be practical solutions to the social and environmental challenges facing companies today.
Name:Stakeholder Trade-offs (Mode 1) and Shared Value (Mode 2)
Description:This week, you’ll learn about stakeholder trade-offs—what they are and how you can identify them. You will develop analytical tools for seeing how every business model has trade-offs embedded in it. Understanding trade-offs is the starting point for making progress, and we call this Mode 1 action. Without knowing what the trade-offs are, it is hard to make progress. Next, you’ll learn about the most popular way of addressing trade-offs which is in creating “shared value” or win-wins (Mode 2 action). By creating a business case for action, you can rethink trade-offs to find solutions that are both good for the bottom line and good for society. You’ll see how the concept of shared value can be inspirational for leaders, but also how it may stymie more innovative solutions. You will see how the business case can sometimes backfire or allow for only incremental progress.
Name:Innovating Around Trade-offs (Mode 3) and Thriving Within Trade-offs (Mode 4)
Description:This week, we’ll explore how innovation and experimentation can address tougher trade-offs. The way to move beyond the business case is to think about stakeholder trade-offs as opportunities and inspirations for innovative solutions (Mode 3 action). You’ll explore case examples of how companies are creating transformational innovation to solve pressing challenges. You’ll also learn about how experimentation may be a way forward when solutions aren’t immediately obvious (Mode 4 action). Finally, you’ll discover 4 kinds of mistakes that companies make when trying to pursue CSR.
Name:Leading the 360º Revolution: the governance and leadership agenda
Description:This week, we’ll turn your focus to the role of corporate governance and leadership in creating a 360º Revolution. You’ll learn about emerging trends in investor stewardship that are creating new pressures on boards of directors and CEOs. You will also explore guidelines for reforming corporate governance to match the challenges of the 21st century. Then, you’ll turn to an exploration of your own role as a leader. This course is based in the idea that you can lead from any chair, from front-line worker or supervisor to the CEO and board of directors. You will focus on the courage you will need to lead, and you will develop a “to do” list of actions you can take.
If you’ve heard the terms stakeholder capitalism, or sustainability, or ESG, corporate social responsibility, CSR, conscious capitalism, sustainable development goals, shared value, corporate citizenship, or purpose-driven company but don’t know exactly what they mean—or don’t know how to make these ideas come to life—then this course is for you. Every business model and every operating decision has stakeholder trade-offs embedded in it. Profits to the bottom line are not always compatible with the interests of the stakeholders that surround the corporation. Based on Professor Sarah Kaplan’s award-winning course at the University of Toronto’s Rotman School of Management and her book "The 360º Corporation: From Stakeholder Trade-offs to Transformation," this course is designed to help you analyze these trade-offs (Mode 1) and learn how to address them either by rethinking them (Mode 2), innovating around them (Mode 3), or thriving within them (Mode 4). The 360° Corporation is an organization that can productively and effectively manage trade-offs. By taking this course, you will be joining a community of executives around the world who are looking to transform their organizations to meet the needs of the 21st century. The COVID-19 pandemic has gotten us all to rethink our careers and focus on how to make our work as meaningful and rewarding as possible. This course will aid you on that journey by helping you connect social responsibility to your own decisions. And, it will help you reexamine the role of business in society. This is not just a course for people with “social responsibility” in their job title. While it will be useful for anyone whose role is to spread sustainability, gender and racial equity, social responsibility and other stakeholder strategies throughout their organizations, the course is equally important for every executive and line manager because everything you do matters for the social and environmental impact of your products, services and organizations. We’ll also discuss the impact on corporate governance and the roles of corporate directors and institutional investors in leading change. This course offers signposts to leaders who want to spearhead the 360° Revolution. With detailed case studies, useful frameworks and handy action steps, the course will show you that companies can develop explicit and coherent plans for addressing the tensions created by stakeholder trade-offs and pursue corporate purpose. Enroll today to become a 360º Leader! [This course was developed with support from the University of Toronto and from the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management.]
