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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/technology-strategy-creative-destruction
课程评论：没有评论
课程名称：技术战略：创造性破坏 课程概述：现代公司的成功在很大程度上依赖于其管理和应对技术变革的能力。创新不断挑战公司的竞争优势，催生新的商业模式，并促进基于平台的竞争。管理者和企业家需要理解这些战略力量及其对现代知识经济中公司和行业的影响。本课程解释了技术创新如何影响市场的竞争动态，以及管理者和企业家如何战略性地管理这些动态，以最大限度地提高成功的可能性。 基于多年的研究，本课程教授分析战略问题的各种工具、概念和分析框架，这些问题源自创新和技术变革。课程还提供了适当的战略回应，帮助管理者和企业家实现市场领导地位。简而言之，本课程旨在帮助管理者和企业家在技术创新引发的“创造性破坏风暴”（这一术语由著名经济学家约瑟夫·熊彼特提出）中找到方向。 课程大纲： 模块 1：创新生命周期 描述：本模块将重点关注创新如何在行业和市场中随时间产生规律性模式的基础知识。 模块 2：技术颠覆 描述：本模块将理解技术颠覆这一迷人现象——为什么有时知名的领先公司在面对新兴技术时会受到威胁甚至被取代？ 模块 3：商业模式创新 描述：本模块将详细讨论商业模式及其各个组成部分。 模块 4：标准与平台 描述：本模块探讨了技术驱动的商业环境中的一个重大新发展：基于标准和平台的竞争的出现。
Name:MODULE 1: LIFE CYCLES OF INNOVATION
Description:In this module, we will focus on the fundamentals of how innovation creates regular patterns in industries and markets over time.
Name:MODULE 2: TECHNOLOGICAL DISRUPTION
Description:In this module, we will understand the fascinating phenomenon of technological disruption – why is it that well-established leading companies are (sometimes) threatened and displaced when they face a new emerging technology?
Name:MODULE 3: BUSINESS MODEL INNOVATION
Description:In this module, we will engage in a detailed discussion on business models and the various components of a business model.
Name:MODULE 4: STANDARDS AND PLATFORMS
Description:In this module, we explore a major new development in the technology-led business landscape: the emergence of competition based on standards and platforms.
The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success. Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.
