Technology Commercialization, Part 1: Setting up your Idea Filtering System

所在平台: Coursera

课程主页: https://www.coursera.org/learn/technology-commercialization

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课程名称:技术商业化第一部分:建立您的创意筛选系统 课程概述:基于高科技研究的新想法通常具有较高的失败率,因为它们在启动时优先事项不均衡且存在不对齐的问题。通过本课程,学生将完成一个创新信条(“你为什么要这样做?”)和一个定制的创意筛选器(“你是否在关注正确的优先事项?”)这两个简单工具,帮助将概念阶段的商业化引向成功。 课程大纲:

名称:第一周 - 行动的理由

描述:欢迎加入技术商业化革命!这是一个基础出发点:您的创新信条

名称:第二周 - 为什么如此困难?

描述:商业化技术面临的主要挑战

名称:第三周 - 定制您的筛选器

描述:将这些挑战转化为创意筛选器

名称:第四周 - 讨论不同信条的筛选器

描述:定制您的创意筛选器:为您特定的信条提供最佳创意和不同信条维度的筛选器示例

课程大纲

Name:Week 1 - Case for Action

Description:Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed

Name:Week 2 - Why so hard?

Description:Top reasons why commercializing technology is so difficult

Name:Week 3 - Customizing Your Filter

Description:Turning those challenges into an Idea Filter

Name:Week 4 - Discussing Filters from Different Creeds

Description:Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed

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课程详情

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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