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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/tech-startup
课程评论：没有评论
课程名称：创建与发展科技创业公司 课程概述：本课程旨在帮助您识别和评估创建科技企业的机会，更深入地了解其在人力、技术、商业、环境和财务等方面的主要问题。您将为建立自己的科技企业或加入他人的企业打下坚实的基础。 在当今这个早期阶段决定创建或加入科技企业是一次非同寻常的冒险，绝非一帆风顺；您需要接受并非所有“好的”想法都会导致成功，只有极少数项目能够取得巨大成功。您必须学会重新审视与失败的关系，将其视为宝贵的经验来源，并以“可接受损失”的逻辑进行管理：企业家需要热爱不确定性，而非过度风险。科技企业的创建为您提供了真正改变世界的机会，但需要您具备特定的心态，以及获取知识、技能和人际交往能力。 您将有机遇与来自各个背景的热情且富有创意的人共事。从技术角度来看，这些人创建了众多全球规模的公司。 科技企业的发展历程充满了各种曲折，需要您灵活应对，并充分准备，以便在强大的创意基础上构建产品、选择市场、开发提案、组建优秀团队并寻找融资。 本课程由方法论课程和成功创业者的亲身经历构成。您将了解到高科技企业创始人面临的基本困境，从初步决定创建自己企业开始，这本身就是一项重大的生活决策。 您还将发现，创办科技企业更多的是一场集体冒险，而非个人使命。 课程大纲： 第一部分：从实验室发明到创新概念的形成 描述：创建一家科技公司的前提是人类的冒险，每个合伙人都需要做出个人选择。本部分帮助您熟悉发展方法和实践，探索您的技术应用的潜在市场，以及如何使其从现有产品中脱颖而出。 第二部分：促进创新概念的发展 描述：本部分帮助您了解将创新项目付诸实践的主要步骤，包括项目管理的基本要素和知识获取过程，这些都是您做出关键决策的基础。 第三部分：识别科技创新的参与者 描述：年轻的科技公司通常源于公私实验室的研究工作。技术转移可以通过许可协议直接进行，或通过自创公司将学术成果转化为创新产品或服务。我们将介绍顶尖大学的技术转移服务在科学生产中的作用。 第四部分：如何计算融资需求并寻找资金 描述：开发创新科技是一场激动人心的冒险，但在寻找首批融资来源时常常面临障碍。尽管新技术令人兴奋，但许多投资者对其融资持谨慎态度，因为技术、销售和人力方面的风险实在存在。 第五部分：定义商业模式 描述：开发技术、组建团队和融资并不是您需要面对的唯一挑战。提出可靠的价值主张和可扩展、可盈利的商业模式需要反复讨论，因为客户和销售条款与最初计划往往大相径庭。 第六部分：课程结束及期末考试 描述：最后两周不再引入新课程内容，您可以根据自己的安排复习课程并参加期末考试。
Part: 1
Title:From laboratory invention to formulation of an innovative concept
Description:Before any technical or financial consideration, the creation of a technology company is above all a human adventure that requires each associate to make personal choices. Besides your initial intuition that a new cutting-edge technology offer is marketable, we want to familiarize you with several development methods and practices. Mostly you will be asked to explore what the potential applications of your offer will be and the different ways to make it stand out from the existing offers.
Part: 2
Title:Fostering the development of your concept
Description:This session will familiarize you with the principal steps for bringing an innovative project to fruition. Among other things, we will evoke the fundamentals of managing a project and the knowledge acquisition process that enables you to make crucial decisions for the company over time.
Part: 3
Title:Identifying the actors of technological innovation
Description:Young technology companies often spring out of research work conducted in public or private laboratories. The technology transfer of this work can take place directly by license agreements. But in certain cases, the creation ex-nihilo of a company is the option used to transform academic learning and outcomes into an innovative product or service. This session will familiarize you with the purpose of a technology transfer service at a top-tier university with respect to scientific production.
Part: 4
Title:How to calculate your financing needs and to find funding
Description:The development of an innovative technology is an exciting adventure that is often like an obstacle course when it comes to finding the first sources of financing. Though new technologies are fascinating, many investors are reluctant to finance them because there are real technical, sales and human risks at stake.
Part: 5
Title:Defining your business model
Description:Developing a technology, building a team and financing the startup are not the only challenges that you and your colleagues will face. The elaboration of a credible value proposition and a scalable and profitable business model require a lot of back-and-forth discussions because the clients and sales terms and conditions of your offer will often be very different than originally planned.
Part: 6
Title:End of the course and final exam
Description:These last two weeks do not include any new elements of the course. You can organize yourselves however you wish over this period to review lessons and take the final exam.
This course will allow you to identify and evaluate opportunities for creating a tech business, and to better understand its principal issues on a human, technical, commercial, environmental and financial level. As such, you will obtain solid foundations either for building your own tech business, or for joining one. Deciding to create or to join a tech business in these early years is an out-of-the-ordinary adventure, and it certainly won’t be straightforward: you need to be ready to accept that not all "good" ideas will lead to success, and that only a very small number of projects lead to great success. You must learn to overhaul your relationship with failure, which is a valuable source of experience and should be managed according to the logic of “acceptable loss”: the entrepreneur loves uncertainty, not excessive risk. The creation of tech businesses gives you a genuine opportunity to change the world, but requires you to adopt a particular state of mind and to be able to acquire knowledge, know-how and interpersonal skills. You will have the chance to work alongside passionate and exciting people from a whole multitude of backgrounds. From a technological point of view, these women and men have constructed numerous companies of a global scale. The development trajectory of a tech business is full of mishaps which require you to be both agile and greatly prepared to build on a strong idea, choose your market, develop your proposal, assemble a team worthy of the task in hand, and finding financing. The course is made up of methodological sessions as well as first-hand accounts from entrepreneurs and people who have succeeded in creating tech businesses themselves. You will thus be able to get to know the essential dilemmas with which high-tech business creators are confronted with, beginning with the initial decision to set up your very own structure, which itself represents a significant life decision. You will also see that the creation of a tech business is much more a collective adventure than an individual one. In the English version, all of the reading content, quizzes and assesments will be in English, whilst the videos will have French audio and English subtitles.
