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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/sustainable-business-enterprises
课程评论：没有评论
课程名称：可持续商业企业 课程概述：本课程将探讨企业在环境可持续性方面面临的当前挑战和机遇。首先介绍可持续性，特别关注环境可持续性与商业的相关性。涵盖的主题包括不可持续消费/消费者行为、可持续产品设计的市场研究、可持续价值链与沟通等。课程还将介绍自下而上的方法，包括沉浸、浮现和设计在可持续商业企业中的应用。最后，总结商业中面临的全球挑战，特别关注贫困和环境问题。 学习目标： - 理解可持续性对商业的重要性 - 从可持续性角度分析消费者行为、市场研究、产品设计、价值链与沟通等具体主题 - 设计解决方案并制定可持续商业倡议的企业计划 - 在不同背景下应用自下而上的方法进行可持续商业倡议 课程大纲： 1. 课程导向：熟悉课程内容、同班同学及学习环境，获得课程所需的技术技能。 2. 模块1：可持续性与消费：介绍可持续性的各个维度，讨论如何将环境可持续性与商业相关联，分析可持续消费的动机和行为。 3. 模块2：可持续产品设计与市场研究：学习如何进行可持续领域的市场研究，开发可持续产品，并应用自下而上的设计方法。 4. 模块3：可持续价值链与沟通：探讨如何提供和传达可持续产品，包括可持续金融和会计等主题，通过案例分析深入理解商业与可持续性之间的独特问题。 5. 模块4：自下而上的企业：总结可持续商业企业课程，重视商业、环境和社会的可持续性，重点分析新兴市场的自下而上的视角，以及如何从生计市场中的创新影响可持续发展。 该课程为Gies商学院在线课程的一部分，包含iMBA和iMSM学位项目，欢迎探索如何在被录取后利用Coursera的学习成果。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: Sustainability and Consumption
Description:This first module begins with an introduction to sustainability. The various dimensions of sustainability are examined, with particular focus on how environmental sustainability is relevant to business. The module provides an overview of sustainable business practices through discussion and examples. Unsustainable consumption and motivations for sustainable consumer behavior will be covered. You will do a parallel project on the same topic as in the first course, but for higher-income segments in emerging markets or advanced economies. The module will focus on finalizing a specific need, geography, and beneficiaries for this project.
Name:Module 2: Sustainable Product Design and Market Research
Description:This module focuses on understanding how to conduct market research in the arena of sustainability. It also covers how to develop sustainable products. The bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise is covered. A parallel project focuses on designing a core and augmented solution and an ecosystem.
Name:Module 3: Sustainable Value Chains and Communications
Description:This module covers how sustainable offerings are delivered and communicated. It also covers topics in sustainable finance and accounting. A case analysis is used to bring out unique issues with sustainability and business. The parallel project involves the final presentation of a problem, opportunity, solution, ecosystem, enterprise plan, and outcomes.
Name:Module 4: BOTTOM-UP ENTERPRISE
Description:This module summarizes the course on sustainable business enterprises focusing on business, environmental, and social sustainability. It then covers a bottom-up perspective on emerging markets. It also summarizes the two courses on sustainable global business horizons focusing on global challenges in business, with particular focus on poverty and the environment. Finally, the module covers the unique approach employed here in terms of bottom-up immersion, design, innovation, and enterprise. A parallel project stream compares and contrasts the enterprise plans in the two courses and the learning from focusing on subsistence marketplaces for the purposes of upward innovation, i.e., how innovation for subsistence marketplaces influences innovation from subsistence marketplaces.
This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment. You will be able to: • Understand the importance of sustainability for business • Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business • Design solutions and develop enterprise plans for sustainable business initiatives • Apply the bottom-up approach for sustainable business initiatives in varied contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
