First Steps in Making the Business Case for Sustainability

所在平台: Coursera

课程主页: https://www.coursera.org/learn/sustainable-business

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课程简介

课程名称：可持续商业案例的初步探索 概述：科罗拉多大学丹佛分校商学院希望帮助您成为可持续商业的变革推动者。通过本课程，您将获得推动改变所需的技能和概念，帮助您的企业减少社会和环境影响。不过，作为变革推动者并不容易，需要勇气、激情和知识。此外，实施变革还要求能够以人们能够理解并响应的方式提出变革案例。 完成本课程后，您将能够： - 讨论气候变化等全球趋势对企业带来的威胁与机遇； - 确定企业改善环境与社会表现的方法； - 评估并比较公司的可持续活动和产品； - 制定可持续投资的商业案例； - 确定绿色企业和产品设计的关键标准； - 成为组织中的变革推动者； - 理解可持续商业中的新兴主题，包括公共政策方面的内容。 我们非常高兴提供这个MOOC专项课程，希望它能为您学习和采取行动以使您的工作场所和购买的产品更具可持续性奠定基础。 课程大纲： 1. **变革与变革推动者的介绍**：介绍课程及整个专项的内容，思考作为变革推动者应关注的初步变革项目，并讨论有效提案的要素，以促成决策者的支持。 2. **寻找合适的初始项目**：讨论首个可持续变革项目的目标，并提供成功项目的建议，引入基线的概念以便于评估变革效果。 3. **商业案例的财务分析**：学习如何展示变革的财务影响，应用净现值分析工具来比较项目的现金流量，以帮助评估可持续投资的财务收益。 4. **为可持续性建立商业案例**：探讨企业可持续发展的益处以及经济系统中阻碍可持续的因素，介绍市场失灵的概念及其影响。 5. **可持续思维**：通过介绍可持续思维的六种方式，开始转变视角，以更好地识别企业改进的途径，并向决策者解释这些变革。 该课程旨在培养您成为可持续商业的变革推动者，期待您的参与，共同推动绿色变革！

课程大纲

Name:Introduction to Change and Change Agents

Description:Welcome to the first class of Become a Sustainable Business Change Agent. This week we introduce you to several people who are making changes and talk about the class and the entire specialization. We also begin to think about what type of changes you should look for at the start of your change agent career. Finally, we discuss what a good proposal has to do to be approved. The proposal has to convince decision-makers that your change helps the company or organization. So you need to make sure that the right people support your idea, that the right person receives it and that you have made a sound case for the sustainability change you are proposing. During the next classes we will help you learn the tools to put together a powerful proposal and to identify the key people who will influence your idea being implemented. We hope by the end of this specialization you will have a proposal for a change in your company, or have the tools so when that opportunity arises you can be an agent of positive change.

Name:Finding a good first project

Description:This week we discuss what you should be trying to accomplish with your first sustainability change project and give you some ideas of the types of projects that are likely to be successful. We also introduce the notion of establishing a baseline so you can measure the effect of your change.

Name:Financial Analysis for the Business Case

Description:An important aspect of making the business case of change is to show the likely financial impact of the change. Ideally, we will find improvements that increase profits either by saving the company money or by increasing sales. To demonstrate these financial benefits we use a standard tool from financial analysis - Net Present Value analysis (NPV). The idea underlying Net Present Value analysis is that we estimate all the cash inflows and outlays associated with a project, then through a technique called discounting (or computing the present value) we shift all the cash flows into the present so they can be compared. You cannot compare an outlay made to day directly to a cash flow or profit to be received in two or three years. Combining the present value of the cash flows - adding the present value of benefits and subtracting the present value of outlays - gives us the Net Present Value. If the NPV is positive the benefits, adjusted for time, more than offset the costs and the project enhances the value of the company. If the NPV is negative then the monetary benefits do not more than offset the costs. But there may be non-monetary reasons for pursuing the project. This is where we begin to consider the reasons for companies becoming sustainable discussed in Week 2 of this module. The business case includes the financial impact and non-monetary sustainability impacts of the change.

Name:Starting to Make the Business Case for Sustainability

Description:In this module we cover two topics: The benefits for companies of being sustainable and aspects of our economic system that prevent/discourage companies form being more sustainable. The goal of the module is to give you the first tools for making the business case for sustainability. The benefits of sustainability will be important as you put together your proposal for change. If you work in the sustainable business arena very long you will need to know some of the vocabulary and economics that cause some of our environmental and social problems. These are market failures. We'll introduce three: externalities, common access resource problems and information failures.

Name:Sustainable Thinking

Description:The Business School at the University of Colorado Denver wants to help you become a change agent for sustainable business. We hope that with the skills and concepts you gain from this specialization that you will help your business reduce its social and environmental impact. Being a change agent is hard. It takes courage and passion and knowledge. To implement change also requires being able to make the case for that change in terms that people in your company or organization respond to and understand. We begin our journey to being a change agent by introducing sustainability thinking. Sustainable business requires a new way of seeing and thinking about how business operates. By beginning to think sustainably you will be better able to identify ways that your company can improve and explain those changes to decision makers. We will look at 6 ways of thinking related to sustainability: • Life-Cycle Thinking • Long-Term Thinking • Circular Thinking • Resilience Thinking • Systems Thinking • Context Thinking

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