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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/supply-chain-digitization-strategy-and-design
课程评论：没有评论
课程名称：供应链数字化：战略与设计 课程概述：如何设计和扩展高效能的供应链？数字化是实现这一目标的重要力量。您需要一个与客户需求对齐的供应链战略，同时还需要良好的设计以便于操作。您不仅需要愿景，还需要与战略相匹配的强大流程。此外，链接战略与设计的关键是数字化工具。 课程大纲： - **第1周：供应链管理与数字化价值导论** 本模块定义供应链及其参与者的角色，探讨其在交付客户价值中的作用。介绍供应链流程及相关决策领域，强调客户需求如何影响供应链运作，以及数字化如何帮助对齐客户期望与供应链操作。 - **第2周：需求-供应不匹配与数字策略的角色** 数字化已改变大型组织学习客户需求和应对实时供应链挑战的方式。通过L'Oreal的案例探讨数字化转型与单一流程数字化的区别，以及如何通过数字化满足实时客户需求。 - **第3周：映射供应链流程与探索公路运输的数字化机会** 本模块讨论数字化的不同方面，包括任务自动化与订单履行。介绍如何识别改善领域，及数字化如何提升供应链绩效，重点分析公路运输中的智能运输管理系统及自动驾驶辅助系统。 - **第4周：港口与码头的数字化机会** 讨论港口在需求波动、工人罢工等挑战中的应对方式，以及数字化如何帮助管理这些挑战，尤其是区块链技术在集装箱追踪中的应用。 - **第5周：分销仓库与制造的数字化机会** 探讨仓库操作中的传统挑战及如何通过流程数字化与机器人化实现快速履行，分析制造节点面临的挑战以及数字化如何帮助提高供应链服务的竞争力。 - **第6周：分析工具与课程总结** 讨论数字化转型可能带来的重大资本投资和不确定结果，教会学员如何评估数字化的可行性，并利用分析工具开发数据驱动的见解以优化决策。 本课程通过学术与实战案例结合的方式，帮助学员掌握如何通过数字化提升供应链绩效及其战略设计能力。
Name:Week 1: Introduction to Supply Chain Management and Value of Digitization
Description:In this module, we dive into defining supply chains, introducing its actors, and its role in delivering customer value. Then, we introduce the supply chain processes and the decision areas that lie within every process. We discuss customer needs and how these needs can define the supply chain processes. In particular, how can digitization help align customer expectations with supply chain operations. Further, we understand the consequence of poor decision-making on the stakeholders of the supply chain and the effect of the decision on the eventual customer experience.
Name:Week 2: Demand-Supply Mismatch and Role of Digital Strategies
Description:Digitization has transformed the way large organizations learn customer demand and address real-time supply chain challenges. We discuss this aspect with the specific case of Loreal. Using the fascinating case of Loreal, we dive how digital transformation is different from digitizing a process or a few processes. How did Loreal grow and use digital transformation and tools to sense real-time customer needs. Digitization is not just restricted to large organization but can equally empower small and medium-scale enterprise supply chains. We discuss classical applications in agriculture supply chains and then discuss digital technologies such as Industry 4.0 tools that can enable the supply chain transformation.
Name:Week 3: Mapping the Supply Chain Processes and Exploring Targeted Digitization Opportunities in Road Transport
Description:In this module, we first discuss the aspects of digitization – from task automation to order fulfilment. We discuss how new technologies diverge from existing ones. We then discuss approaches to identify areas of improvement and specifically how can digitization improve supply chain performance. We introduce the traditional approaches/ metrics to measure performance and the associated flaws. We then learn the approach to map supply chain processes and uncover opportunities of digitization. Then we proceed into how inefficiencies in road transportation can be overcome using Transport Management System, Automated Driver Assisted Systems, and Driver safety. Specifically, we discuss use cases from trucking and how OEMs are adopting digitalization to proactively address safety and maintenance problems in trucking.
Name:Week 4: Digitization Opportunities at Ports and Terminals
Description:Ports are container terminals that are struggling to catch up with demand fluctuations, disruptions in the form of lack of containers, chassis, labour strikes. Disruptions and inefficient port processes affect vessel turnaround times. Long wait times increase the demurrage costs; as high at thousands of dollars per additional hour. In this module, we discuss the demand and supply side challenges at a terminal and how digitization is helping ports to manage demand fluctuations. Today, bigger ports are resorting to blockchain technology to address tracking and traceability issues in shipping containers. We specifically link digital tools with reducing processing time variability and unlocking unused capacity.
Name:Week 5: Digitization Opportunities at Distribution Warehouses and Manufacturing
Description:In this module, we will discuss traditional challenges with warehousing operations and how advancements with process digitization and robotization can help in rapid fulfilment of orders and at the same time mitigate the effect of disruptions. In particular, we will discuss how several warehousing decisions which were traditionally done manually can take advantage of warehouse digitization opportunities. We will discuss the value of warehouse management systems and how data-driven dynamic decisions can add value. Further, we will discuss the core challenges in manufacturing nodes of the supply chain. Especially the challenges manufacturing face with Push vs Pull supply chains. Likewise, digitalization can have a large effect on supply chain services such as procurement. Real-time monitoring of inventory, and capacity levels can proactively help to manage inventory re-ordering and staffing decisions. What are the levers manufacturing nodes have to remain competitive? How are companies leveraging digital technologies to capture new streams of data and how this data can be leveraged to take real-time decisions. We discuss use cases and in particular discuss how new technologies provide new data sources that allow us to proactively solve business problems
Name:Week 6: Analytics Tools and Course Wrap-up
Description:While we realize digitization can help transform supply chains; it could involve significant capital investments and potentially uncertain outcomes. In this module, we discuss how should one assess both tangible and intangible benefits of digitization and justify digitization to management. With use cases from large organizations such as Heineken, TetraPak, and DHL, we discuss how organizations assess the value of digitization. We also discuss analytical tools that can help develop rich data-driven insights and enable dynamic decision-making in supply chains.
How do you scale and design high-performing supply chains? Digitization is a massive force that can enable you to accomplish the same. You need a supply chain strategy to align with your customer needs, but you also need a good design to operationalize. You need a vision, but you also need robust processes that align well with the strategy. Not just that, you need enablers that can link strategy with design – which are digital tools. This course is unique because it allows you to reflect upon a
