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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/supply-chain-analytics
课程评论：没有评论
课程名称：供应链分析 课程概述：欢迎来到供应链分析，这是一门将数据分析应用于评估和改善供应链绩效的艺术与科学！供应链是一个具有成本效率和客户满意度相互冲突的复杂系统。随着供应链管理日益数据驱动，您将通过一个美国主要电信公司的真实案例和数据学习诊断和优化供应链所需的分析工具和技能。完成本课程后，您将能够： 1. 使用数据分析评估各种策略对供应链各方面（从库存、运输到仓库订单履行、门店运营和客户满意度）的影响。 2. 根据产品定制供应链策略，以提高整体成本效率而不牺牲客户服务。 3. 在综合供应链和物流规划中获得应用与财务影响的实际经验。 VASTA（化名）是一家在美国通过全国零售店销售手机的主要无线运营商。近年来，它每年对过时库存进行了大量的减记，在一个日益停滞的市场中遭遇了显著的成本低效。VASTA必须评估竞争环境，并革新其供应链以保持竞争力。在本课程结束时，您将帮助VASTA节省数十亿美元的供应链成本，保持其在饱和市场中的领导地位。 希望您喜欢本课程！ 课程大纲： 1. 第一部分：欢迎！ 描述：欢迎来到供应链分析！本周，我将首先讲述VASTA的故事及其面临的挑战，然后提供课程概述、学习成果和每周主题。您将学习竞争分析和基准测试，以评估公司的竞争环境并识别商业机会。 2. 第二部分：一般原则与直觉 描述：在第二周，您将理解供应链规划的一般原则，并对推拉策略的利弊形成直觉。此直觉和洞见将在第三周的定量供应链分析中指导您。 3. 第三部分：数据收集、成本估算与供应链分析 描述：在第三周，您将学习收集哪些数据，如何估算各种成本，以及如何使用数据分析评估各种策略对供应链不同方面的影响。 4. 第四部分：客户体验、实施与项目 描述：在第四周，您将学习如何评估策略对客户体验的影响。您将获得在真实案例中实施供应链分析和其财务影响的实际经验。您将通过进行一个项目，分析策略的地理差异，来完成本课程。
Part: 1
Title:Welcome!
Description:Welcome to Supply Chain Analytics! In this week, I shall first tell you the story of VASTA and the challenge it faces, then provide an overview of the course, learning outcomes and weekly topics. You will then learn competitive analysis and benchmarking to assess a firm’s competitive environment and identify the business opportunity.
Part: 2
Title:General Principles and Intuition
Description:In Week 2, you will understand the general principles of supply chain planning, and develop intuitions on the benefits and concerns of the push / pull strategies. The intuitions and insights will guide you in the quantitative supply chain analysis in Week 3.
Part: 3
Title:Data Collection, Cost Estimation and Supply Chain Analytics
Description:In Week 3, you will learn what data to collect, how to estimate various types of costs, and how to use data analysis to assess the impact of various strategies on different aspects of a supply chain.
Part: 4
Title:Customer Experience, Implementation and Project
Description:In Week 4, you will learn how to assess the impact of the strategies on customer experience. You will get hands-on experience on the implementation and financial impact of supply chain analytics in a real-life example. You will complete this course by conducting a project to analyze the geographic difference for the strategies.
Welcome to Supply Chain Analytics - the art and science of applying data analytics to assess and improve supply chain performance! A supply chain is a complex system with conflicting objectives of cost efficiency and customer satisfaction. Supply chain management is becoming increasingly data driven. Through the real-life story and data of a major US telecommunication company, you will learn the analytics tools / skills to diagnose and optimize a supply chain. Upon completion of this course, you will be able to 1. Use data analytics to assess the impact of various strategies on all aspects of a supply chain, from inventory, shipping, to warehouse order fulfillment, store operations and customer satisfaction. 2. Customize the supply chain strategy by product to improve the overall cost efficiency without sacrificing customer service. 3. Obtain hands-on experience on the application and financial impact of analytics in integrated supply chain and logistics planning. VASTA (name disguised) is a major wireless carrier in the US selling cell phones through a national network of retail stores. Recently, it wrote off a huge amount of obsolete inventory each year and was suffering a significant cost inefficiency in an increasingly stagnant market. VASTA must assess the competitive environment, and renovate its supply chain to stay competitive. At the end of this course, you will help VASTA save $billions on supply chain cost and retain its leadership in a stagnant and saturated market. I hope you enjoy the course!
