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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/subsistence-marketplaces-1
课程评论：没有评论
课程名称：可持续创新与生存市场 课程概述：本课程重点关注生存市场的理解及为全球贫困人口设计商业解决方案。通过一系列练习，参与者将能够从生存消费者和企业家的视角来看待世界，促进由参与者生成的自下而上的理解，并提供大量研究的洞察。更广泛而言，课程在极端资源约束的背景下学习通过生存市场倡议开创的自下而上的方法，并将其应用于更广泛的场景。此外，课程还将侧重于理解特定的生存市场需求，设计解决方案并制定实施计划。 您将能够： - 发展对生存市场的理解 - 为生存市场设计解决方案 - 制定实施生存市场解决方案的企业计划 - 将自下而上的方法应用于生存市场及其他背景 该课程是吉斯商学院在线项目的一部分，包括iMBA和iMSM。有关这些项目的入学信息以及您如何在被录取的学位项目中利用Coursera的学习成果，请访问：https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： - **课程导向**：了解课程、同学及学习环境，掌握所需的技术技能。 - **模块 1：生存市场与自下而上沉浸的介绍**：介绍生存市场的重要性及其独特的自下而上研究方法。 - **模块 2：自下而上沉浸与浮现**：学习生存市场中买卖双方互动的独特特征，理解生存市场的需求与市场。 - **模块 3：自下而上的设计**：获取生存市场的市场洞察，研究生存市场中的环境问题。 - **模块 4：自下而上的企业**：理解生存背景下的需求，学习生成应对生存市场需求的构思的结构化方法。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Module 1: Introduction to Subsistence Marketplaces and Bottom-Up Immersion
Description:In this module, you will be introduced to the importance of studying subsistence marketplaces as well as the unique nature of a bottom-up approach to studying it.
Name:Module 2: Bottom-Up Immersion and Emersion
Description:In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
Name:Module 3: Bottom-Up Design
Description:In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
Name:Module 4: Bottom-Up Enterprise
Description:In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exercises to that enable learners to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constraints to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative and apply it in broadly. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan for implementation. You will be able to: • Develop an understanding of subsistence marketplaces • Design solutions for subsistence marketplaces • Develop enterprise plans to implement solutions for subsistence marketplaces • Apply the bottom-up approach for subsistence marketplaces and other contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
