|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/subsistence-marketplaces
课程评论：没有评论
课程名称：生存市场 课程概述：本课程基于生存市场倡议，通过开创性研究、教学和社会倡议之间的独特协同效应，深入探讨贫困与市场之间的底层理解。课程旨在帮助学员理解生存市场这一与传统市场截然不同的经济活动背景，并设计出能够通过经济、生态和社会可持续产品来实施的解决方案，以惠及个人、企业和社会企业。 课程大纲： 1. **课程导览** 介绍课程、同学和学习环境，帮助学员掌握课程所需的技术技能。 2. **生存市场方法导论** 学习生存市场的底层研究方法，探讨低收入和低识字率如何影响消费者的认知倾向。 3. **生存市场的消费者与企业家** 了解生存市场中消费者与企业家的情感及应对行为，深入探讨他们的生活环境。 4. **生存市场中的交换与需求** 掌握生存市场买卖双方互动的独特特征，并理解该市场的需求与市场动态。 5. **获取市场洞察** 学习在生存市场中获取市场洞察的技巧，并探讨该领域的环境问题。 6. **识别需求与产生创意** 理解生存市场中的需求，采用结构化的方法生成解决需求的创意。 7. **评估创意与设计解决方案** 学习如何评估创意，设计选定解决方案的各个方面。 8. **制定企业计划** 掌握如何为在生存市场中可持续地提供解决方案制定详细的企业计划。 9. **课程总结与结论** 回顾课程中学到的关键概念，并提供结语。 通过本课程，学员将获得在生存市场环境中有效行动和解决问题的能力。
Name:Course Orientation
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
Name:Introduction to Subsistence Marketplaces Approach
Description:In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
Name:Consumers and Entrepreneurs in Subsistence Marketplaces
Description:In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
Name:Exchanges and Needs in Subsistence Marketplaces
Description:In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
Name:Gaining Marketplaces Insights
Description:In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
Name:Identifying Needs and Generating Ideas
Description:In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
Name:Evaluating Ideas and Designing Solutions
Description:In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
Name:Crafting an Enterprise Plan
Description:In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
Name:Course Summary and Conclusion
Description:In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
