|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategy-law-ethics
课程评论：没有评论
课程名称：通过战略、法律和伦理模型做出成功决策 课程概述：成功的决策依赖于三个关键支柱：战略、法律和伦理。完成本课程后，您将能够使用一个基于这三个元素的实用框架，在业务、个人和领导决策中做出成功决策。 课程开篇以奥巴马总统捕获或击毙本·拉登的战略决策为例，展示如何利用这三个元素来避免在个人决策中出现悲剧。接下来的课程内容主要集中于成功的商业决策。要实现商业和职业成功，您必须通过创造价值（战略）、负责地管理风险（法律）以及遵循伦理（伦理）来进行。 由于法律支柱在三支柱模型中占据核心地位，本课程还包括法律简报（并提供多个案例），重点讲解商业成功的关键元素。具体内容包括： - 吸引最佳员工 - 开发成功的产品 - 创建新的商业模式 - 保护知识产权 - 制定实现商业目标的合同 - 使用改善商业关系的争端解决流程 本课程还提供了全球视角，向来自美国的学习者介绍国际商业文化，同时向来自美国以外的学习者介绍美国商业文化。 课程大纲概述： 1. 欢迎来到“通过战略、法律和伦理模型做出成功决策！” 2. 使用三支柱模型进行个人、领导和商业决策。 3. 利用劳动法吸引和留住最佳商业人才。 4. 满足客户需求：将产品责任转化为产品创新。 5. 通过政府监管创造商业机会。 6. 利用知识产权创造股东价值。 7. 制定为双方创造价值的合同。 8. 使用争端解决流程进行价值创造。 9. 创建和领导一个伦理的商业。 10. 期末考试。 通过本课程，您将掌握如何在复杂的商业环境中做出更加明智和伦理的决策，为您的职业生涯和组织成功奠定基础。
Name:Welcome to Making Successful Decisions through the Strategy, Law & Ethics Model!
Description:This course will enable you to use the Three Pillar model to manage business risk and create value in an ethical manner. You will also be able to use the model when making personal decisions. After completing this introductory module, you will understand the course goal and game plan.
Name:Use the Three Pillar Model for Personal, Leadership and Business Decisions
Description:In this module you will learn the basic structure of the Three Pillar model and the importance of thinking globally in today’s business world. You will also learn a practical decision making tool that you can begin to use immediately for personal and business decisions. Suggestion: The videos are viewed by learners from around the world. English is not the primary language for many of these learners. As a result, when shooting the videos I have attempted to speak in a slow and deliberate manner. If English is your native language, I recommend that you increase the speed to at least 1.25x.
Name:Use Employment Law to Attract and Retain the Best Business Talent
Description:Your ability to attract and retain the best employees is essential to business success. This requires an understanding of employment law. The videos in this module cover two of the most important and controversial areas of employment law: the ability of a business to fire employees and sex discrimination. After watching the videos, you will be able to manage employment risks in these areas, while also attracting the best talent to your business.
Name:Meet Your Customers’ Needs: Transform Product Liability into Product Innovation
Description:In a fast-changing world, your ability to develop new products is an important source of competitive advantage. The videos in this module provide you with methods for managing product liability risks. You can use these same methods for consumer research and new product development.
Name:Create Business Opportunities Through Government Regulation
Description:Government regulation plays an important role in determining the success of businesses around the world. In this module you will learn how to manage government regulatory risk by shaping the law and through compliance. You will also learn how to create business opportunities by anticipating regulation (the Regulatory Frontier Strategy) and by developing business models based on gaps in regulation (the Regulatory Gap Strategy).
Name:Use Your Intellectual Property to Create Shareholder Value
Description:Whether you are an entrepreneur starting your own business or a manager in a major international corporation, intellectual property is one of your key business assets. In this module, guest lecturer Susan Kornfield, a leading intellectual property lawyer, will explain how to create, protect and use your intellectual property in the US and internationally. The module is divided into the four key areas of intellectual property: trademarks, copyrights, trade secrets, and patents. Although these areas can be technical and complex, she brings them to life with many fascinating examples. Each of the four sections concludes with a summary of a lawyer’s perspective on intellectual property (which tends to focus on risk management) and a business perspective (which focuses on value creation).
Name:Develop Contracts that Create Value for Both Sides
Description:Successful contracts are the key to value creation for businesses. This module provides a contracting checklist of the key elements anyone in business should understand when negotiating contracts. These elements are necessary to minimize risk by creating a “perfect” contract. However, because a legally perfect contract can also be harmful to business success, the module also covers how to focus your contracts on business objectives and how to visualize contract terms to increase your understanding.
Name:Use Dispute Resolution Processes for Value Creation
Description:This module focuses on the processes that you will use to resolve disputes and build relationships that are key to business success. Short videos demonstrate arbitration and mediation processes. The module includes discussion of practical management tools you can use immediately to manage risks relating to business disputes: a corporate pledge, screens, contract clauses, and online resources. The module also shows you how to dispute resolution for value creation, including using the power of apology and a life goals analysis.
Name:Create and Lead an Ethical Business
Description:This module focuses on the Ethics Pillar of decision making by addressing three questions that are important to your career success: (1) What decision-making process should you use when facing an ethical dilemma? (2) What guidelines should you consider when analyzing the dilemma? (3) How can your best serve as an ethical leader in you organization? In answering these questions, the module shows how you can use the Law Pillar and the Strategy Pillar to embed ethical standards into your business and create an ethical organization.
Name:Final Examination
Description:This module includes the final examination, including both the relevant instructions and honor code.
Successful decision making is based on three key pillars: strategy, law and ethics. After taking this course you will be able to use a practical framework based on these three elements to make successful business, personal and leadership decisions. This course opens with an example of a leadership decision: President Barack Obama’s strategic decision to capture or kill Osama bin Laden. The course then shows how the three elements can be used to prevent a tragedy when making a personal decision. The rest of the course focuses on making successful business decisions. In essence, to achieve business and career success, you must create value (strategy) and manage risk (law) in a responsible manner (ethics). Because the Law Pillar plays a central role in the three pillar model, the course includes practical legal briefings (with many examples) on the key elements of business success. Specifically, the course shows you how to: • attract the best employees, • develop successful products, • create new business models, • protect intellectual property, • create contracts that achieve business goals, and • use dispute resolution processes that improve business relationships. Using a global perspective, the course also provides an introduction to international business culture for learners from the United States, and an introduction to the U.S. business culture for learners from outside the U.S.
