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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategy-implementation
课程评论：没有评论
课程名称：战略实施 概述：即使是经过全面制定的商业战略，如果没有足够关注其实施，也可能会失败。这一点在基于创新的战略或在复杂和快速变化的环境中实施的战略中尤为明显。在20世纪，成功的实施依赖于稳定性，通常通过等级制度和控制来进行。如今，保持活力、快速响应竞争和技术趋势变得至关重要，但也不能偏离战略目标。在本课程中，我们将建立一套执行当今商业战略的工具，以助其成功。 完成本课程后，您将能够： - 制定指导战略实施的目标和指标 - 识别适合特定战略的组织结构 - 理解如何利用企业文化促进实施 - 描述如何有效传达战略，以便组织“理解”它 - 识别和降低实施风险 课程大纲： 1. **课程介绍：将战略转化为目标和指标** - 本模块概述了战略实施的背景，深入探讨基于战略制定可执行目标的最佳实践，以及学习两个具体工具，以从战略中得出可行动、可衡量的目标。 2. **战略与组织结构的对齐** - 组织的结构可能与实施的战略相符或不符。在本模块中，我们学习根据不同战略选择适当的组织结构。 3. **在组织内部传达战略** - 正确的沟通对于成功实施至关重要。在本模块中，我们将了解如何进行垂直沟通，以及如何促进组织内部的协作和向上沟通。 4. **管理抵抗及其他实施风险** - 战略实施通常充满不确定性。新的战略可能会引发组织内的担忧或抵抗，或者面临其他风险。 5. **利用组织文化** - 如同结构，组织文化可能在实施中起到支持或阻碍作用。在本模块中，我们定义什么是文化，了解它如何影响实施，并探讨何时以及如何改变它。 6. **权力与非正式网络：课程结束** - 组织越扁平，非正式网络和权力在实施战略中的影响越大。在本模块中，我们探讨如何利用组织中的权力和非正式网络来促进战略实施，并总结课程内容，回顾考试作业。 通过本课程，您将获得有效实施战略所需的实用工具和深刻洞察，帮助您的组织在竞争激烈的环境中取得成功。
Name:Course Intro. Translating Strategy Into Goals and Metrics
Description:In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
Name:Aligning Strategy and Organizational Structure
Description:The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
Name:Communicating the Strategy within the Organization
Description:Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
Name:Managing Resistance and Other Implementation Risks
Description:Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks.
Name:Leveraging Organizational Culture
Description:Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.
Name:Power and Informal Networks. Course Ending
Description:The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude the course and review the exam assignment.
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation
