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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategy-formulation
课程评论：没有评论
课程名称：战略制定 课程概述：本课程旨在呈现、分析和讨论商业战略制定的不同方面。我们强调战略可以视为一个统一的主题，为公司的行动和决策提供一致性和方向。课程将涵盖各种与公司在不同市场、行业和地点的定位相关的商业战略主题。 学习目标： - 识别强大战略对未来商业成功的重要性 - 制定适合组织需求和愿景的商业战略 - 解释为何管理者常常制定次优战略 - 推导优化当前商业战略的措施 学习负载：每周2-4小时。 课程大纲： 1. **引入战略制定** 描述：在课程的第一模块中，我们将检查和讨论战略制定的基础，强调竞争优势、价值创造、计划与新兴战略以及战略契合等关键概念。 2. **行业分析** 描述：基于第一节课生成的洞察，在第二模块中，我们探索不同的工业组织框架，并讨论行业效应对公司业绩的重要性。本模块的关键词包括竞争、行业吸引力和“五力”框架。 3. **资源与能力** 描述：本节的目的是理解公司资源和能力在构建和制定强大战略中的角色。我们将讨论价值链、核心能力、异质资源和VRIO框架等概念。 4. **全球战略与跨国公司** 描述：国际运营的机会和挑战与国内环境有显著不同。为了在全球背景下理解战略，我们重点关注跨国公司，并讨论外部进入模式、选址战略、全球整合/本地适应和距离等战略术语。 5. **战略决策** 描述：在本模块中，我们将调查战略决策过程，并探讨其对公司业绩的重要性。将讨论“有限理性”、管理政治和隐性成本等主题。 6. **在21世纪创造型公司中制定战略** 描述：基于课程中涵盖的内容，您的任务是为丹麦设计公司e-Types制定战略。具体是通过分析公司及其环境，制定e-Types未来发展的强大战略。提供了公司的背景信息和任务说明。
Name:Introducing strategy formulation
Description:In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
Name:Industry analysis
Description:Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
Name:Resources and capabilities
Description:The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
Name:Global strategies and the multinational corporation
Description:The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
Name:Strategic decision making
Description:In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
Name:Formulating a Strategy in a 21st Century Creative Company
Description:Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
