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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategy-business
课程评论：没有评论
课程名称：商业战略 课程概述：在本课程中，您将学习组织如何创造、获取和维持价值。在此过程中，您将了解这一过程如何以及为什么对可持续竞争优势至关重要。您将更好地理解价值创造和捕获，并学习分析竞争与合作的工具，这些分析将从多个视角进行，包括行业层面（例如五力分析）和公司层面（例如商业模式和战略定位）。 您将能够： - 理解管理者如何协调公司内部不同职能领域、资源和系统，并将其与外部环境对齐，以提升整体业绩。 - 识别战略管理工具和框架，并将其应用于实际商业情境中。 - 处理多样的商业和行业信息，以诊断战略问题、评估战略替代方案并制定连贯且可行的战略计划。 本课程是Gies商学院在线项目（包括iMBA和iMSM）的组成部分。如需了解这些项目的入学信息，并探讨您在Coursera上的学习如何在被接受到学位项目后发挥作用，请访问 https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： 第一部分：模块1：战略领导 描述：战略领导模块将为商业战略课程奠定基础。您将学习使命、愿景和价值观及其在整体战略中的角色。您将了解VAR框架用于分析商业模式，以及SWOT框架用于理解商业战略的一致性和适配性。 第二部分：模块2：外部分析 描述：环境分析模块将重点关注商业战略的一个关键方面——分析和理解公司的外部环境。您将学习公司的宏观环境以及PESTEL框架的宏观环境分析。您还将了解公司的行业环境，并学习如何通过五力框架预测行业盈利能力。 第三部分：模块3：内部分析与竞争优势 描述：内部分析与竞争优势模块将提供对独特公司优势起源的深入理解，以及这些优势如何产生竞争优势。您将了解到公司之间基本内部差异的起源和后果，并使用活动、资源和能力的分析视角。这一模块将介绍价值链、价值网络和V-R-I框架等战略工具，以帮助您分析这些公司内部差异对（持续）竞争优势的影响。 第四部分：模块4：战略定位与战略更新 描述：战略定位和战略更新模块将内部和外部战略分析结合在一起，以制定公司整体战略。您将学习企业可以采取的两种主要“通用战略”，这可以通过广泛或狭窄的范围进行补充，以产生四种关键的战略定位类型。您还将学习“双重”战略以及公司为何以及如何需要适应以实现战略更新。 通过本课程的学习，您将全面掌握商业战略的核心知识和技能，为您在商业领域的成功奠定坚实的基础。
Part: 1
Title:Module 1: Leading Strategically
Description:The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
Part: 2
Title:Module 2: External Analysis
Description:The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
Part: 3
Title:Module 3: Internal Analysis and Competitive Advantage
Description:The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
Part: 4
Title:Module 4: Strategic Positioning and Strategic Renewal
Description:The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning). You will be able to: - Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance - Recognize strategic management tools and frameworks and apply them to real business contexts - Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
