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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategists-challenge
课程评论：没有评论
课程名称：战略思维挑战 课程概述：在本课程中，学员将提升战略思维能力，分析竞争环境，并推荐公司的定位与价值创造。课程将探讨成功商业战略的基础理论与框架，并提供必要的工具以理解战略，包括SWOT分析、竞争分析、环境分析、五力分析及能力分析。 课程大纲： 第一部分：战略家的工具包 描述：在这一模块中，我们将讨论商业战略的含义及其对组织竞争定位的重要性。学员将学习战略分析以及SWOT、竞争者和环境分析工具，并有机会在谷歌案例中应用其中的两种工具。祝学习愉快！ 第二部分：行业结构分析 描述：本模块将探索如何评估行业结构及行业中的竞争动态如何影响盈利能力。我们将深入探讨五力分析这一常用且具影响力的分析框架，帮助学员理解影响特定行业环境中竞争性质的关键因素。学员将有机会在Redhook案例中应用此工具。祝分析愉快！ 第三部分：公司能力 描述：在本模块中，我们将审视构成组织优势的有形和无形资产。我们将详细介绍如何完成能力分析，并如何利用该分析指导决策。学员将在苹果案例中应用此工具，以明确推动苹果客户价值的主要活动、技能和资源。祝分析顺利！ 第四部分：竞争定位 描述：本模块将探索公司相对于竞争对手的竞争定位，并分析公司所处的四种通用竞争位置的优缺点。我们将利用简易直观的战略地图工具，发展企业定位的快速沟通方法。这种视觉方法将激发对定位驱动因素的讨论，帮助您确定公司最佳的战略方法。学员将在Piaggio案例中深入理解如何使用此工具。 希望课程内容能助你提升战略思维能力！
Part: 1
Title:The Strategist's Toolkit
Description:In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
Part: 2
Title:Analyzing Industry Structure
Description:In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
Part: 3
Title:Firm Capabilties
Description:In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!
Part: 4
Title:Competitive Position
Description:In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.
In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
