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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/strategic-innovation-building-and-sustaining-innovative-organizations
课程评论：没有评论
课程名称：战略创新：构建和维持创新型组织 课程概述：创新战略旨在通过提供出色的产品，为消费者创造独特的价值，以满足其需求。成功的创新战略的核心是一个优秀的产品概念。产品这一词是一个广泛的术语，包括实体商品、无形服务和甚至构思。成功的产品战略有三个支柱：(a) 明确的目标客户理解（谁），(b) 满足消费者需求并与公司能力契合的产品提供的具体要素（什么），以及 (c) 到达最终消费者的战术计划（如何）。价值主张必须嵌入一个连贯的商业模式中，以创造和捕获价值。然而，如果不考虑商业生态系统，包括竞争者和合作伙伴（如供应商、分销商和零售商）或公司运营的环境，良好的创新计划可能会出现偏差。在一个相互依存的世界中，培养一个整合的生态系统对希望最大化创新成功几率的公司来说至关重要。 你将能够： - 理解关于创新和产品战略的关键理念 - 制定商业模型中的价值捕获策略 - 批判性审视商业生态系统中各种参与者的角色 该课程是吉斯商学院在线项目的一部分，包括iMBA和iMSM。有关这些项目的入学信息，以及了解如何在被接受为学位项目时利用Coursera的学习，访问 https://degrees.giesbusiness.illinois.edu/idegrees/。 课程大纲： - 课程介绍与模块1：创新生命周期 在这一部分，你将熟悉课程内容、同学及学习环境，并掌握课程所需的技术技能。模块1提供了创新与战略之间联系的生命周期视角，我们将探讨创新来源、如何随时间变化以及这些变化如何影响企业对不同技术类型的投资激励。 - 模块2：颠覆性创新 该模块重点关注如何通过颠覆性创新对行业领袖造成干扰，学习维持创新与颠覆性创新的概念，并考虑如何利用颠覆性创新克服 incumbents 的竞争优势。 - 模块3：开放式创新 本模块探讨创新与企业边界的问题，包括企业何时应内部开发创新，何时应寻求“开放”策略，外部获取新想法和技术。 - 模块4：多边平台 本模块研究多边平台商业模式，平台通过连接卖家和买家并控制交易，帮助企业创造和捕获价值，同时学习网络效应在支持和维持多边平台中的重要性。
Name:Course Introduction and Module 1: Innovation Life Cycles
Description:You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. Module 1 provides a lifecycle perspective of the link between innovation and strategy. We will examine where innovations come from, how they change over time, and how these changes influence firms’ incentives to invest in different types of technologies. We will also discuss customer adoption and how this shapes firms’ decisions of whether and when to enter new markets. We will also learn about prospect theory and how it relates to developing successful winning innovations.
Name:Module 2: Disruptive Innovation
Description:This module focuses on how innovating entrants can disrupt industry leaders. We will learn the concepts of sustaining and disruptive innovation and consider frameworks for how entrants can leverage disruptive innovations to overcome incumbents’ competitive advantage. We will also consider how incumbents can and should respond to disruptive innovations.
Name:Module 3: Open Innovation
Description:This module examines innovation and firm boundaries. We will consider when firms should invest in developing innovations internally versus when they should pursue an “open” strategy by seeking new ideas and technologies outside the firm. In addition, we will learn about different mechanisms that enable firms to capture value from innovations, including the importance of patents and specialized assets and capabilities in providing a competitive advantage. Finally, we will consider when innovators should forward integrate to compete with other firms in product markets and when they should license their innovations to other firms in technology markets.
Name:Module 4: Multi-Sided Platforms
Description:In this module we examine multi-sided platform businesses. Platforms enable firms to both create and capture value by bringing together sellers and buyers and controlling the transactions between them. We will distinguish between value chain and platform businesses, and we will examine the critical role of various players in a platform. In addition, we will learn about network effects, which are central to enabling and sustaining multi-sided platforms.
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
