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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/storytelling-re-brand-your-brand
课程评论：没有评论
课程名称：故事讲述 / 重塑您的品牌 课程概述：在这门有趣的在线课程中，您将能够解释故事讲述的概念，以及如何将其应用于任何组织或个人品牌。同时，您将获得通过传统和新媒体传播渠道创建品牌故事的工具。通过学习本课程，您将能够批判性地评估不同领域和类型中叙事策略的应用，并将故事讲述方法应用于实际项目中。 成功完成本课程的要求： 课程大纲： 1. **故事讲述是什么？** - 描述：了解故事讲述的定义及其非定义，人类对故事的需求以及如何从商业角度利用这一点。 2. **战略故事讲述** - 描述：对于任何品牌而言，超越简单的商业或 gimmick 是至关重要的。在本模块中，我们将学习如何在沟通中采用新的规则和策略，以适应数字时代。 3. **数据故事讲述** - 描述：有时叙述并不是故事，而是数字所传达的故事。 4. **品牌故事讲述** - 描述：品牌可以是商品，也可以是个人。您将学习如何为其创建相应的故事。 通过本课程的学习，您将掌握品牌故事讲述的基本技巧，提升您的专业能力。
Name:What is Storytelling?
Description:Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
Name:Strategic Storytelling
Description:For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
Name:Data Storytelling
Description:Sometimes narrative are not stories but the stories that are told by numbers.
Name:Brand Storytelling
Description:A brand could be a commercial object or even a person. How do you create the story that goes with it?
In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project. To succeed in this course, you should be a
