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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup101
课程评论：没有评论
课程名称：设计思维与全球创业 课程概述： 本课程采用系统化的工程设计方法——斯坦福设计思维，旨在为全球创业做好准备。课程强调整个斯坦福设计思维过程，包括“同理心-定义-创意-原型-测试”，以构建具有“客户真正需求”组件的商业模式的创业项目。重点关注斯坦福设计思维中的“原型和测试”阶段，介绍了利用第四次工业革命技术（如FaaS（工厂即服务）、人工智能、大数据和3D打印）的一种新制造方法。课程的最终成果是学生能够制作一系列关键工具，如简明介绍、精益画布和全球投资者关系（IR）推介材料，为成为全球创新创业者的第一步奠定基础。 尽管课程讲座是相对独立的，但我们建议（但不要求）学生参考以下书籍，这些书籍对本课程将有帮助：E. Ries的《精益创业》，Crown出版社，纽约，2011年；T. Hopkins的《傻瓜销售指南》，Wiley出版社，印第安纳波利斯，2011年；D.G. Ullman的《机械设计过程》，第四版，McGraw-Hill出版社，2010年。 课程大纲： - 斯坦福设计思维与精益创业 I - 斯坦福设计思维与精益创业 II - 利用3D打印的设计思维 - 新加坡与硅谷创业生态系统与战略介绍 - 全球投资者关系推介材料与案例研究
Name:Stanford Design Thinking & Lean Startup I
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Name:Stanford Design Thinking & Lean Startup I
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Name:Stanford Design Thinking & Lean Startup II
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Name:Design Thinking with 3D Printing
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Name:Introduction to Singapore and Silicon-V Startup Ecosystem and Strategy
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Name:Global IR Pitch Deck & Case Study
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This course offers a systematic engineering design methodology: Stanford Design Thinking for preparing global startup. The course empathizes the whole Stanford design thinking process, "Empathy-Define-Ideation-Prototype-Test," for building a startup with a business model that has a “customer truly need” component. This course focuses on lean “Prototype and Test” stages in Stanford Design Thinking. For this, the course introduces a novel manufacturing methodology by using 4th Industrial Revolution technology such as FaaS (Factory as a service) with AI, Bigdata, and 3D Printing. As a final achievement of this course, students will make their critical tools such as one-liner, lean-canvas, and global IR (investor relations) pitch deck for the first step of a global innovative startup founder. Although the lectures are designed to be self-contained, we recommend (but do not require) that students refer to the book E. Ries, The Lean Startup, Crown: New York, 2011/T. Hopkins, Selling for Dummies, Wiley: Indianapolis, 2011, and The Mechanical Design Process, D.G. Ullman, 4th Ed., McGraw-Hill, 2010, which can be helpful for this course.
