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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup-funding
课程评论：没有评论
课程名称：新创企业融资：企业家的创业资金 课程概述：本课程面向有志于或正在创业的个人，旨在帮助他们了解如何为自己的公司获得融资。课程将解读关键的融资概念，为创业者提供指导，帮助他们成功获取资金。学习内容包括多种融资选择，融资基础知识、公司估值、稀释与非稀释资金来源，新的企业资本结构、条款清单的理解与谈判技巧，以及早期融资与后期融资的区别。此外，课程还将帮助学员掌握成功的投资者推介技巧，包括何时推介、避免常见错误的策略，以及如何有效达成交易。 课程中的关键问题包括： - 何时筹集外部资本？ - 不同阶段的投资者及其寻找方式？ - 募资选项有哪些？ - 条款清单的关键组成部分是什么？ - 如何进行公司估值？ - 投资者推介的技巧有哪些？ - 如何帮助企业家‘达成交易’？ 本课程将为学员提供马里兰大学技术创业硕士学位项目的一部分理念和技巧的体验，该项目是一个创新的100%在线课程。 课程大纲： 第一部分：早期投资环境 描述：本节内容提供投资环境的见解，包括投资者和贷款人如何评估新创企业。重点解释了关键术语和原理，使没有会计或金融背景的学习者也能掌握这些领域的基本知识。 第二部分：早期公司资金来源 描述：本节探讨了创业者在早期阶段筹集资金的选择，包括来自家人朋友、天使投资者和风险投资家的优缺点分析。 第三部分：获取资金——融资过程的步骤 描述：本节讨论了获得新企业融资的技术和工具，提供了创业者为其新企业创建全面融资策略的洞见。 第四部分：向投资者推介并完成融资 描述：最后一节指导学员如何向投资者和合作伙伴分享投资机会，并通过实用的推介技巧帮助学员为其新企业制定一个引人入胜的故事。
Part: 1
Title:The Early Stage Investment Landscape
Description:This session provides insights into the investment landscape, to include how investors and lenders evaluate new ventures. Key terminology and principles are addressed to provide learners without an accounting or finance background with an understanding of these areas.
Part: 2
Title:Sources of Capital for the Early Stage Company
Description:This session examines the options that entrepreneurs face in where to raise their financial capital from in the early stages of their venture. From friends and family, to angel investors and venture capitalists, the pros and cons of each source of capital are explored.
Part: 3
Title:Getting Funded – Steps in the Funding Process
Description:This session discusses the techniques and tools to secure funding for a new venture. This provides insights into how entrepreneurs can create a comprehensive funding strategy for their new venture.
Part: 4
Title:Pitching Investors and Closing the Round
Description:This final session instructs learners on how to share their investment opportunity with investors and partners. With practical tips on the do's and don'ts of pitching, learners are able to develop a compelling story for their new venture.
This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding. Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include: * When to raise outside capital? * What kind of investors invest by stage and where to find them? * What are your fundraising options? * What are the key components of the term sheet? * How to perform company valuations? * How to pitch to investors? * What techniques help the entrepreneur ‘get to the close’? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu/landing.
