|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup-financing-without-vc
课程评论：没有评论
课程名称：如何在不依赖风险投资的情况下为创业公司融资和发展 概述： 这门课程适合各个阶段的创业者，无论是实际创业还是有志于创业的人，如果你需要资金来启动或发展你的业务，这门课程都将为你提供帮助。 课程内容： 本课程将介绍并帮助学员运用五种模式，从而使客户能够资助你的业务。这五种经过时间考验的模式已被许多优秀企业家（如迈克尔·戴尔、比尔·盖茨、理查德·布兰森等）使用过，却很少被提及和理解。通过与全球各地灵感丰富的创业者的真实故事和深入访谈，课程将为这些模式注入生命。 为什么要学习？ 几代人之前，风险投资社区（包括风险投资者、天使投资人和孵化器）使创业者相信，成功的方式是制定商业计划并筹集风险资金。然而，事实是，大多数快速增长的公司从未接受过任何天使或风险资金。在这个过程中，是否存在如今创业生态系统所忽视的更优先的方法？ 课程方式： 学员将参与实际世界中的一系列练习，将所学工具运用到自己的业务或潜在的创业中。课程提供实用工具，帮助学员在没有风险资金的情况下开始和发展业务。此外，课程内容细分为短小精悍的课程、访谈、发人深思的问题以及一些自选阅读材料，以便于学员随时随地学习。 其他信息： 完成该课程后，如果学员认为寻求风险投资是合适的选择，可以参加伦敦商学院由约翰·穆林斯教授主讲的面对面课程《融资创业企业》，深入了解如何从创立到退出的全过程。 课程大纲： 1. 引言：为何学习本课程？ 2. 模块1：为何寻求风险投资可能是个坏主意 3. 模块2：配对模式 4. 模块3：预付款模式 5. 模块4：订阅模式 6. 模块5：稀缺模型 7. 模块6：服务转产品模式 8. 模块7：在业务中应用客户资助模型 这门课程将帮助你超越传统的融资理念，探索更为创新而有效的创业资金获取方式。
Name:Introduction: Why this course?
Description:A widely-held notion in entrepreneurial circles is that the way to start and grow a thriving business is to come up with a great “idea”, write a great business plan, raise capital from angels or VCs, flawlessly execute the plan, and (Voila!) get rich! But it hardly ever happens that way. In fact, the vast majority of fast-growing companies never raise any venture capital. How do they do it, and how can you do it? This MOOC holds the answer. So let's get going!
Name:Module 1: Why taking venture capital is a bad idea
Description:Welcome to Module 1! As you can see by the title of this first module, I hope to convince you in this chunk of the course that seeking (and taking) money from an angel or VC investor, at least early in the life of your venture, is an exceedingly bad idea. Here we go!
Name:Module 2: Matchmaker models
Description:Welcome to Module 2! In this module we're going to focus on matchmaker models (sometimes called marketplaces - eBay, Airbnb, and Uber and the like) and how you can put them to work in your business. We'll see examples of both successes and failures and, as in Module 1, we'll get several perspectives other than mine, including that of a VC investor who knows this kind of business intimately. Ready? Let's go!
Name:Module 3: Pay-in-advance models
Description:Welcome to Module 3! In this module we'll see that taking a problem-solving perspective will be useful as we look at how to put pay-in-advance models to work in your business. You're also going to learn from another failure story, this one in India - from rags to riches and back to rags again - as well as travel to Latin America to get the lay of the land there. And you'll see that social entrepreneurs can use customer-funded models, too, even one tackling a problem as challenging as youth literacy! Here we go!
Name:Module 4: Subscription models
Description:Welcome to Module 4! In this module we'll dig into the economics of subscription models, while exploring the key building blocks that underlie many other kinds of e-commerce models, too. Because subscription models have been, in my view, over-hyped, you're going to hear about a handful of failure stories in this module, along with the story of a fast-growing online wine business that's put a subscription model to work in a novel way. Are you ready for this one? Let's go! John
Name:Module 5: Scarcity models
Description:Welcome to Module 5! In this module, we're going to look at the most counter-intuitive of the five models: the scarcity model. You'll get the story of a fashion retailer that's making life difficult for others in its industry, you'll get an extensive advice-laden interview with an entrepreneur who used scarcity to his benefit, and we'll travel to India to explore today's funding environment there. Let's go!
Name:Module 6: Service-to-product models
Description:Welcome to Module 6! In this module, we're going to hear from an entrepreneur who started with nothing in 2003 and sold his business less than 8 years later for nearly $100 million. We'll also hear from his partner, whose entry into the business midway into its journey raised its sights, and from a growth capital investor who backed the business in its later days without actually putting any capital into the business. Why? The customer-funded business didn't need their money! The three sides of a deal - a very special story that will surely inspire you. Here we go!
Name:Module 7: Putting a customer-funded model to work in your business
Description:Welcome to Module 7! In this final module we're going to draw the learning of this entire MOOC together and get started on implementing one or more of the five customer-funded models in your business. And you're going to hear an interview with someone who can get you up to speed in understanding customers well enough that you can get to what is called product-market fit - sooner instead of later! Even better, I'm going to tee up some final questions to get you started on what I hope will be a customer-funded journey that takes you wherever you'd like to go. I'm looking forward to wrapping things up and setting you off on your journey!
Who? If you’re an entrepreneur at any stage of your journey, or even an aspiring one, and you need money to start or grow your business, this course is for you. What? This course will introduce, and help you put to use in your startup, the five models through which your customers can – and will, if you ask them! – fund your business. These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more. Sadly, though, the five models are rarely talked about and not widely understood. Until now! The five models will be brought to life by the real-world stories of an inspiring collection of incredibly creative entrepreneurs from around the world – including successes and failures – through a series of captivating no-holds-barred interviews with founders and others, and investors, too. Why? More than two generations ago, the venture capital community – VC’s, business angels, incubators, and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for very good reasons: the sometimes astonishing returns they’ve delivered to their investors and the incredibly large and valuable companies their ecosystem has created. But the vast majority of fast growing companies never take any angel or venture funding. Are they onto something that most of today’s entrepreneurial ecosystem has missed? Indeed, should a business angel or VC be seen as the first port of call for getting your nascent entrepreneurial venture off the ground or growing it faster? Perhaps not. How? You’ll be asked to do a series of exercises – out in the real world – to put your growing toolkit to use in your business or the one you hope to start. Hands-on, practical tools to help your business start and thrive – without venture capital. You’ll join our discussion board of fellow participants, if you like, and learn from others who are putting the tools to work, just as you are. And to suit today’s fast-paced lifestyles, we’ve broken what you’ll get – short lessons, interviews, thought-provoking questions, even some optional things to read – into bite-sized chunks, so you can log in and grab them whenever and wherever you are. And what else? If, after checking out and perhaps completing this course, you find your company in a position where seeking venture capital turns out to be the right thing to do next, John Mullins leads an inspiring and hands-on executive education course at London Business School – this one face-to-face – called Financing the Entrepreneurial Business. There, among a room full of investors and entrepreneurs, you’ll study a series of captivating real-world cases and learn everything an entrepreneur – or an investor, for that matter – needs to know to handle the person who sits across the deal table and take an entrepreneurial business from start-up to exit. See https://www.london.edu/education-and-development/executive-education/topic/finance/financing-the-entrepreneurial-business#.WIVY_FyTQ-0 for info.
