|
所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup-entrepreneurship-innovation-career-lessons
课程评论：没有评论
课程名称：创新职业课程：来自大师的启示 概述：本课程是创业专项系列的第三部分，内容由资深创新者、大卫·佩尔默特（David Perlmutter）分享他在创新与创业领域的宝贵人生经验。课程通过与佩尔默特先生的对话与访谈，传授了十个关键的生活课程，旨在帮助学员理解和应用创新思维。 课程内容包括： 1. 爱与知识是无限的：要成长和分享； 2. 从失败和成功中学习； 3. 没有愿景就没有行动； 4. 拥有差异化的市场转型策略； 5. 敢于采取行动； 6. 勇于抵抗阻力； 7. 一切都与生态系统有关； 8. 建立团队； 9. 保持简单，努力工作。 学习目标： - 学员将能够领导创新流程，并在所选领域实现创意； - 运用创造力处理广泛的战略管理问题； - 具备通过创新性思维解决问题的能力； - 从新的挑战和需求出发，生成有新意和实用的解决方案； - 将创意转化为实际增值的产品、服务和流程； - 从成功与失败中分析总结，为未来的创新努力提供改进依据； - 识别并创造创新产品和服务的关键特征，生成独特的战略性差异化创新； - 有效地演示自己的想法，克服阻力； - 理解如何简化复杂产品，使其用户友好。 课程作业将包括参与两个讨论小组和四个任务，每个任务将围绕您所观看的访谈内容进行提问。 课程大纲： 1. 引言：了解创新作为一门艺术的本质，学习大师的经验； 2. 策略、行动与抵抗：鼓励学员采取行动，克服创新中的阻力； 3. 生态系统、团队与简化：设计创新生态系统与有效团队的策略； 4. 总结与最终作业：整合十个课程教训，帮助学员将其应用于实际创业中。 通过本课程，学员将能够有效掌握创新的艺术，提高自身作为创业者的成功几率。
Name:Introduction
Description:A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.
Name:Strategy, Action & Resistance
Description: Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.
Name:Ecosystem, Team & Simplicity
Description:Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.
Name:Summary & Final Assignment
Description:We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.
This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.
