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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup-entrepreneurship-from-idea-to-startup
课程评论：没有评论
课程名称：从创意到创业 课程概述：如何实现创意？ 本课程提供了将创意转化为具有价值的产品或服务的实用工具。学生将在课程中学习如何识别好点子与坏点子，建立成功策略，形成独特的价值主张，准备商业计划，比较自己的创新与现有解决方案，建立灵活性并判断何时应当放弃。 课程的一部分，学生需要与已经成功创办初创企业的企业家进行现场访谈，获取他们宝贵的见解。 成功完成课程后，毕业生将能够： 1. 将创意转变为实际的产品、服务和流程，通过验证创意、测试并将其发展为一个增长、盈利和可持续的业务。 2. 确定评估创新创意潜力的主要步骤和要求，从而作为创新项目的基础。 3. 通过对世界性变革的想法和策略的反复迭代，达到创意解决方案，整合反馈，吸取失败的经验。 4. 应用10种创业工具为新的创新项目创建商业计划。 5. 借鉴与初创企业家和创新者访谈中学到的方法和策略。 6. 成功沟通和推销创新想法。 课程大纲： 1. 提前反向思考 2. 验证你的创意 3. 可视化商业模式 4. 保持业务的可持续性 5. 将风险视为机遇 6. 制定你的路线图
Name:Think Ahead Backward
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Name:Validate Your Idea
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Name:Visualize the Business
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Name:Sustain the Business
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Name:Risks as Opportunities
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Name:Build Your Roadmap
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How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit. As a vital part of the course students conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them. Upon completing this course successfully, graduates will be able to: 1. Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business. 2. Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project. 3. Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way. 4. Apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture. 5. Apply methods and strategies learned from interviews with startup entrepreneurs and innovators. 6. Communicate and sell innovative ideas successfully.
