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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/startup-entrepreneurship-capstone
课程评论：没有评论
课程名称：《行动驱动的商业计划：从‘课堂’到世界》 课程概述： 《行动驱动的商业计划：从‘课堂’到世界》是一个顶点项目，旨在帮助学习者整合在“创业企业”专项中所学习的知识。这门课程是一个为期六周的项目，让你在选择的真实项目上展示所学内容。每周，教授Maital会提供当前阶段的简要说明，并列出一些在完成作业时需要考虑的要点。我们还鼓励你利用自我评估练习测验来实践所学，并在每周论坛中与同伴进行头脑风暴。 课程主要内容： - 第一周：创建非商业计划，列出实施想法所需的行动和优先级。 - 第二至第五周：提交三项作业进行同行评估，帮助完善最终商业计划。 - 第六周：提交完整的商业计划和一个介绍想法的两分钟视频。 商业计划包括以下部分： 1. 需求 2. 产品 3. 独特特点 4. 市场和未来发展 5. 甘特图和项目预算 课程大纲： - 第一部分：欢迎并制定计划 - 第二部分：扩展视野 - 第三部分：深入分析 - 第四部分：塑造商业设计 - 第一部分 - 第五部分：塑造商业设计 - 第二部分 - 第六部分：撰写商业计划 通过本课程，你将能够逐步创造、改进和精炼你的商业计划，为你未来的创业之路打下坚实基础。
Part: 1
Title:Welcome & Make a Plan
Description:Create a completed non-business plan (a series of actions each of which moves your idea toward implementation), including a list of the activities to be undertaken, with degrees of importance (scale of 1 to 3, where 1 is ‘most important’).
Part: 2
Title:Zoom Out
Description:Write a diary: recording conversations, data, insights, day by day, gleaned from a variety of sources, by face-to-face chats, email, Web searches, etc.
Part: 3
Title:Zoom In
Description:A revision of the original product or service idea, in light of information gathered in the Zoom Out process
Part: 4
Title:Shape the Business Design - part 1
Description:Begin to design the business or organization that will successfully implement your creative idea. Prepare an activity map.
Part: 5
Title:Shape the Business Design - part 2
Description:Prepare an initial cash flow statement, showing money flowing out (operations; capital) and flowing in. Estimate your capital needs realistically. Prepare a bootstrapping option (self financing). Prepare a risk map.
Part: 6
Title:Write a Business Plan
Description:Prepare a business plan comprising five sections: The Need; The Product; Unique Features; The Market; Future Developments. Include a Gantt chart (project plan – detailed activities and starting and ending dates); and a project budget.
"Action-Driven Business Plan: From the ‘Classroom’ to the World" is a capstone project, that requires you, our learner, to pull together all you will have learned in the three courses that comprise the "Startup Entrepreneurship" Specialization. This course is in fact the culmination of the process designed to provide you with the opportunity to demonstrate what you have learned on a real-world project of your choice. During the following six weeks you will gradually create, improve and refine your business plan, moving from one milestone to another. Each week will begin with a short note from Prof. Maital, explaining what the current phase is about and providing you with points to consider while working on the assignments. We encourage you to practice what you have learned using the self-assessment practice quizzes and brainstorm with your peers in the weekly forums. During the first week you will create a non-business plan as an initial step towards creating your business plan. In weeks two, three and five, you will be required to submit three assignments for peer evaluation, which will help you to prepare your final business plan. At the end of the course you will prepare and submit your completed business plan and an effective two-minute video describing your idea. Your business plan will include the following sections: The Need, the Product, Unique Features, The Market and Future Developments, a Gantt chart and a project budget.
