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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/start-your-own-business-project
课程评论：没有评论
课程名称：顶点项目 - 启动您的企业！ 课程概述：这是一个陈词滥调，但却非常真实。经验是最好的老师，也是最佳的信心建立者。现在是行动的时候！在这门顶点项目课程中，您将应用整个专业化课程中所学的概念和技能，启动一个实际的企业。您将开发一个具有法律地位的功能性企业，而不是纸上谈兵的商业概念，并在可用资源的基础上，挑战产生收入。 该专业化的一个重要优势是由众多学习者构成的商业发展环境。在顶点课程中，同伴学习者就如同顾问，能够为您的商业概念提供优化建议，可能还会成为您的潜在客户，或者至少可以让您观察潜在客户的反应。 通过启动这家初创企业的经验，您将增强执行能力和自信力，我们期望您能不断重复这一过程，启动下一个初创企业，或更大规模的企业，最终形成良性循环，实现“熟能生巧”。 课程大纲： 1. **顶点项目欢迎与概述**：您将通过创建并启动自己的企业，展示您所学习的所有课程的能力。该任务是此顶点课程的唯一作业，也是您获得专业化证书的最后要求。 2. **创建法律实体**：您将通过创建公司的法律实体，迈向新企业的第一步。 3. **设置银行账户**：您需为未来的收入设立银行账户，确保业务和个人财务分开，保护个人资产。 4. **创建数字存在**：在现代经济中，公司数字存在至关重要。您需要建立网站和社交媒体账户。 5. **建立财务报表**：学习者将为公司制定所有三种财务报表，包括损益表、资产负债表和现金流量表。 6. **制定前进路径**：根据您当前的运营状态，您将完成不同的可交付成果，例如生产并交付给付费客户的最低可行产品或服务。 通过这些模块，您将系统地学习如何启动和管理一家企业，为未来的成功打下坚实的基础。
Name:Capstone Welcome & Overview
Description:The goal of this assignment is to demonstrate your ability to apply all of the lessons you have completed by putting them to work and launching your own business in some form or fashion. This assignment is the sole assignment of this capstone course, and thus the last requirement for your certificate for this specialization. The primary goal though is for you to no longer be in the wishing stage, the thinking stage, or the taking classes stage, but to be in the 'have started something stage'. As stated above you will create a business. Specifically: • you will create and document a legal entity; • you will create a digital presence for that legal entity; • you will establish key operational plans (strategy statement, accounting ledgers, production and delivery schedules, and marketing plan); and • you will produce one of three tangible outcomes (sales, traffic to an e-commerce site, or feedback to business pitch). A successful assignment will illustrate your competence in the business startup fundamentals, but most importantly it will illustrate to yourself, beyond a shadow of a doubt that YOU CAN DO THIS!
Name:Creating Your Legal Entity
Description:In this module you will be taking the first step toward the launch of your new business by creating a legal entity for your company. (Note: Much of the entity creation process can be handled by the individual, but we do recommend that you speak with an attorney to assist in this process.)
Name:Setting Up Your Bank Account
Description:Now that we've established a business entity you are going to need to have a place to store all of the future revenue you make. In this module you will be tasked with setting up a bank account (or alternative) for the purpose of handling financial transactions related to your business entity. As a reminder it is critically important to try as hard as possible to keep your business and personal finances separate as to avoid any commingling of funds, and to protect personal assets from liability in case of litigation.
Name:Create Your Digital Presence
Description:In today's technologically driven economy your company's digital presence is a critical component in your future success. In this module you will be tasked with building the basics of your digital presence including: website and social media accounts.
Name:Establish Your Financial Statements
Description:Learners will be tasked with developing all three of their financial statements for their company. These are not financial projections but rather established templates / ledgers with defined line items for the Income Statement, Balance Sheet and Cash Flow Statement. Note: Learners may find it beneficial to review the lectures on creating financial proforma statements to refresh terminology.
Name:Create a Path Forward
Description:At this point in the Capstone experience, you will be at one three points: 1) you will have a minimally viable product or service that they will be able to produce and deliver to a paying customer, 2) you will have a minimally viable product or service but currently not capable of delivering to a customer, 3) you do not have a product or service that is nearing a point of delivery. Because of this reality the types of deliverables you will be able to complete at this point will vary and you will be prompted to respond with the based on your operational status.
It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business. It will not be a business concept described on paper, but a functional business with legal status in your particular governmental jurisdiction, developed within your available resources whatever they are, and challenged to generate revenue. One of the greatest benefits of this specialization is the business development environment provided by the population of learners. At the point of the capstone course your thousands of fellow learners become consultants capable of refining and adding value to your business concept, they may also be potential customers or at the very least allow you to observe the likely reactions from potential customers. With the experience of launching this startup, and the execution capabilities and confidence gain from that experience it is our desire that you repeat the process and launch another startup or a bigger version of this startup. Hopefully going on to launch another, and another, and another, evoking another cliché, 'practice will make perfect'.
