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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/start-your-own-business-2-ideation
课程评论：没有评论
课程名称：寻找伟大创意：运用创造力促进创新 课程概述：伟大商业创意来自何处？我们每个人心中都有令人信服的商业构想。此课程将探讨如何使用观察工具和其他创意生成技术，并讨论如何评估优质创意与劣质创意。课程目标是确定一个你不仅热衷的，而且在市场上有实际应用的商业想法。 学习结束时，学员将能够： - 建立资源清单，以评估和创造市场机会； - 根据个人热情和能力追求市场机会； - 对潜在创意进行优先排序，判断哪些创意在商业和个人成功方面具有最大的潜力。 课程大纲： 1. 创意生成：创意工具 - 描述：企业家是如何提出伟大想法的？这是一个古老的问题。让我们探讨伟大创意和解决方案的来源，以及如何让自己处于改变商业世界的位置。 2. 创意生成：设计思维方法简介 - 描述：在本模块中，我们将探讨设计思维方法的教训，以及如何将其作为开发新颖创新解决方案的强大工具。 3. 创意生成：客户发现方法简介 - 描述：往往最佳解决方案不在于自己，而在于客户。在本模块中，我们将讨论如何制定客户发现计划，从而引领强大的商业创新。
Name:Ideation: Tools for ideation.
Description:How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
Name:Ideation: Intro to Design Thinking Methodology
Description:In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
Name:Ideation: Intro to Customer Discovery
Description:More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.
