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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/start-ux-design-process
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课程名称：启动用户体验设计过程：共情、定义和构思 课程概述：本课程是证书项目的第二门课程，旨在帮助学员掌握申请入门级用户体验（UX）设计职位所需的技能。在本课程中，您将完成一个项目的设计过程的初步阶段，并可以将其纳入您的作品集。您将学习如何与用户共情，理解他们的痛点，使用问题陈述定义用户需求，并提出大量解决用户问题的创意。课程由谷歌的现任UX设计师和研究员授课，您将参与模拟真实UX设计场景的实践活动。 完成该证书项目中的七门课程后，学员应具备申请入门级UX设计师职位的能力，无需之前的经验。 课程结束时，您将能够： - 描述常见的UX研究方法。 - 与用户共情，理解他们的需求和痛点。 - 创建共情图、人物角色、用户故事和用户旅程图，以理解用户需求。 - 制定问题陈述以定义用户需求。 - 产生针对用户问题的可能解决方案的创意。 - 进行竞争审计。 - 识别和考虑UX研究中的偏见。 - 开始设计一个移动应用程序，为您的专业UX作品集增加一个新项目。 课程大纲： 1. **与用户共情及定义痛点**：为新的作品集项目（移动应用程序）开始设计过程，将重点放在与用户共情上，构建共情图并创建人物角色，帮助理解用户的观点和痛点。 2. **创建用户故事和用户旅程图**：继续与移动应用用户共情，构建用户故事和用户旅程图，了解考虑无障碍的重要性。 3. **定义用户问题**：将共情工作的成果转化为定义用户面临的问题，构建问题陈述、假设陈述和价值主张，并探索心理学和人因如何影响设计。 4. **构思设计解决方案**：进入设计过程的第三个阶段，结合所学内容进行头脑风暴，开展竞争审计及设计活动，如“How Might We”和“Crazy Eights”，提出丰富的设计解决方案。
Name:Empathizing with users and defining pain points
Description:Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.
Name:Creating user stories and user journey maps
Description:In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.
Name:Defining user problems
Description:All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.
Name:Ideating design solutions
Description:You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.
Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Describe common UX research methods. - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Identify and account for biases in UX research. - Start designing a mobile app, a new project to include in your professional UX portfolio.
