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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/sport-sponsorship
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课程名称：体育赞助：让他们玩 概述： 您是否对体育赞助感兴趣？想了解参与体育赞助的各方角色吗？希望掌握体育赞助领域最新和创新的提案吗？本课程旨在帮助您与来自全球的体育爱好者和学生建立联系。 该课程由巴萨大学和约翰·克鲁伊夫学院联合提供，旨在为对创建体育活动赞助计划感兴趣的学员提供基础知识。参加该课程无需特殊要求。 完成本课程后，您将能够面对一个实际挑战：为约翰·克鲁伊夫基金会激活赞助计划。 课程大纲： 1. 课程开始前：介绍MOOC的运作方式，包括参加约翰·克鲁伊夫学院举办的竞赛的信息，竞赛的奖品为研究生体育赞助课程的奖学金。参与竞赛是自愿的，您也可以选择不参加。 2. 赞助的基本原则：本模块主要提供赞助的基础信息以及克鲁伊夫基金会的相关内容，帮助您理解赞助的重要性以及体育活动的基本构成。 3. 体育赞助的利益相关者：深入探讨品牌与活动之间的关系，以克鲁伊夫基金会的克鲁伊夫广场为案例，引导您了解如何进行赞助。 4. 体育赞助的激活（I）：探讨品牌和商业激活类型，提供相关内容和论坛空间，鼓励您分享实例与反思。 5. 体育赞助的激活（II）：聚焦内部和外部激活，分享同学之前优秀的激活提案，激励您创作自己的提案。 6. 提交您对克鲁伊夫广场锦标赛的激活提案：在最后模块中，您将创建自己的赞助激活方案，提交并评估同学的提案。参赛者需完成申请表以争取研究生课程的名额。 这门课程将为您提供有关体育赞助的综合知识和实践经验，帮助您在这一领域取得成功。
Name:0. Prior to Beginning
Description:In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition.
Name:1. Basic principles of Sponsorship
Description:If you're here, then that means that you have carefully reviewed the basic information contained in Module 1. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 2 Presentation".
Name:2. The stakeholders of the sport sponsorship
Description:Are you prepared for this module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this module's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material.
Name:3. Activation for Sport sponsorship (I)
Description:We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you.
Name:4. Activation for Sport sponsorship (II)
Description:After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module.
Name:5. Share your activation proposal for a Cruyff Court tournament
Description:¡Congratulations! You've already reached the last module, and therefore it's time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last module. In the module you'll find all the guidelines to prepare this. Once completed, you should submit the proposal to the department, as indicated, where it will be evaulated by some of your peers. Likewise, you will also need to evaluate the proposal of fellow peers under the heading that you will find in the module. If you would like to participate in the prize for a place in the Posgraduate in Sport Sponsorship, you must complete the respective Application Form.
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event. There are no special requirements to take the course. Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.
