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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/speaking-and-presenting-pitches-persuasion
课程评论：没有评论
课程名称：演讲与展示：推介与说服 概述：优秀的演讲者在推介他们的想法时所展现的希望并不是天真的幻想。相反，他们所提供的解决方案是有研究、数据和专业知识支持的。本课程将教你如何将硬性事实与富有想象力的愿景结合在一起，以一种既能引起共鸣又能激励观众的方式进行演讲。 课程大纲： - 第一周 | 乐观：词汇 描述：本周我们将探索英国作家乔治·奥威尔与美国设计师查尔斯·伊姆斯之间的共同点。这是“推介与说服”这一四部分系列课程“好好说话：演讲与展示”的第二堂课。 - 第二周 | 乐观：演讲研究与练习 描述：本周我们将深入研究“乐观”这一特质，借助19世纪神经学家的帮助、20世纪哈佛法学院毕业生的见解，以及21世纪的系列实验，使这一周充满乐趣。 - 第三周 | 动态：词汇 描述：我们将重新审视马丁·路德·金在1963年华盛顿大游行上的著名“我有一个梦想”演讲。我们不会关注他的节奏或停顿，而是将注意力转向他通过头、手臂甚至脚后跟所产生的说服力。我们将发现，肢体语言可以是最有效的语言之一。 - 第四周 | 动态：研究与练习 描述：我们将学习第一位美国女性最高法院大法官、第一位纪念华沙犹太区起义的德国总理，以及一位勇敢的政治活动家，她选择爬上旗杆来发声。本周我们将结合上周学习的内容，探讨这些人物共同拥有的特质：他们的沟通方式不仅限于口头表达。
Name:Week 1 | Optimism: Vocabulary
Description:What do the British writer George Orwell and the American designer Charles Eames have in common? We’ll find out in this first week of “Pitches and Persuasion,” the second course in the four-part series “Good with Words: Speaking and Presenting.”
Name:Week 2 | Optimism: Speaking Studies and Speaking Exercises
Description:We’ll take a deeper look at the quality of optimism this week, with a little help from a 19th-century neurologist, a 20th century graduate of Harvard Law School, and a set of 21st-century experiments. It’s going to be a fun week.
Name:Week 3 | Dynamic: Vocabulary
Description:We’ll start by taking a new look at Martin Luther King Jr.’s famous “I Have a Dream Speech” at the March on Washington in 1963. But we won’t be focusing on his rhythmic cadence or strategic uses of pauses. Instead, we’ll turn our attention to the persuasive power he generates with his head, his arms, and even his heels. Body language, we’ll see, can be some of the most effective languages around.
Name:Week 4 | Dynamic: Studies & Exercises
Description:The first American woman to become a Supreme Court justice. The first German Chancellor to commemorate the Warsaw Ghetto Uprising. And a brave political activist who decided the best way to make a statement would be to climb up a flagpole. We learned about each of those figures last week and are now ready to take a look at some helpful research about the quality each of them shared: they communicated with more than just their mouths.
The hope good presenters project when pitching their ideas is not naïve hope. They’re not Pollyanna at the podium. Instead, the solutions they offer are supported by research, data, and expertise. This course will teach you how to merge hard facts with an imaginative vision in a way that at once resonates with and inspires your audience.
