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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/sourcinganalytics
课程评论：没有评论
课程名称：采购分析 概述：花钱容易，但获得真正的价值却很困难。2007年至2010年，苹果通过iPhone获得了270亿美元的收入和156亿美元的利润，这一切都得益于其全球采购战略。然而，苹果的重要供应商三星电子逐渐成为竞争对手，利用成本优势在全球市场上超越了苹果。同时，新的供应商和产品不断涌现。为了继续取得成功，苹果必须发掘全球市场，识别和选择具能力、价格低廉且财务稳健的新供应商。那么，如何在今年做到这一点呢？ 苹果的经历在实践中是典型的，一家公司可能拥有数千个供应商，且需要不断调整供应链以应对不断出现的新供应商和产品/服务。 在这门课程中，您将学习应用数据分析和商业智能进行供应商开发与管理的采购分析。具体内容包括市场情报、议价能力分析和供应商分析，以降低支出同时获得更高的价值。 课程大纲： - 欢迎！：通过苹果iPhone的故事，您将了解一些采购痛点、采购指标和分析框架，以及精明买家的最佳实践。 - 采购标准与市场情报：在第二周，您将学习如何设定供应商选择标准以匹配公司需求，并通过市场情报评估全球市场的趋势、稳定性和竞争强度，以识别潜在供应商。 - 议价能力与供应商分析：在第三周，您将学习议价能力分析，以评估自身与供应商的议价优势。同时，您还将学习如何分析个别供应商的能力、定价、财务稳健性和效率。 - 供应商评分表与迷你项目：在采购分析的最后一周，您将总结所学分析内容，整理出供应商评分表，以便选择最佳供应商。同时，您将完成一个关于采购情报的迷你项目。
Name:Welcome!
Description:Welcome to sourcing analytics! Through the story of Apple's iPhone, you will learn some sourcing pain points, sourcing metrics and analytics framework, and the best practice of a sophisticated buyer.
Name:Sourcing Criteria and Market Intelligence
Description:In the second week, you will learn how to set the supplier selection criteria (to match the company’s needs). To identify potential suppliers, you will learn market intelligence to assess the trend, stability and competition intensity of the global markets.
Name:Bargain Power and Supplier Analysis
Description:In the third week, you will learn bargain power analysis to assess your and your suppliers’ leverages and bargain power. You will also learn supplier analysis to analyze individual suppliers’ capability, pricing, financial robustness and efficiency.
Name:Supplier Score Sheets and Mini-project
Description:This is the last week of Sourcing Analytics, you will wrap up all the analysis learned so far into supplier score sheets so as to select the best suppliers. You will perform a mini-project on sourcing intelligence.
It is easy to spend money, but hard to get the value. From 2007 to 2010, Apple made $27 billion from iPhone with a profit of $15.6 billion. Apple could not achieve this success without its global sourcing strategy. However, one of Apple’s key suppliers, Samsung Electronics, became a competitor and used its cost advantage to over-take Apple in the global market. Meanwhile, many new suppliers and products are emerging constantly. To continue the success, Apple must explore the global markets to identify and select new suppliers that are capable, inexpensive and financially robust. The question is, how to do it right for this year? What Apple experienced is typical in practice, as a company may have thousands of suppliers, and numerous new suppliers and products / services emerge constantly and globally, which requires a frequent adjustment of the supply base. In this course, you will learn sourcing analytics which applies data analytics and business intelligence to supplier development and management. Specifically, you will learn market intelligence, bargain power analysis, and supplier analysis, to identify and select suppliers with the objective of getting more value with less spend.
