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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-media-social-content-strategy
课程评论：没有评论
课程名称：社交媒体与社交内容策略 课程概况：数字营销学院是全球数字营销认证的标准。我们的使命是为学生提供他们所需的信心和知识，让他们在职业生涯中不断进步。到2021年，全球有超过36亿人使用社交媒体，因此社交媒体的受欢迎程度毋庸置疑。然而，社交媒体上的广告支出预计将超过1000亿美元，这表明社交媒体不仅仅是人与人之间的连接，更与大型商业、竞争和利润密不可分。如果您想了解当今商业环境中正在改变游戏规则的力量，尤其是社交媒体营销人员在面对众多竞争时如何引起受众的关注并展示可量化的商业价值，这门课程将为您提供帮助。 您将学习社交媒体营销的核心原则，深入探讨如何吸引、培育和建立忠实的社交社区。完成此课程后，您将能够： - 确定企业通过社交媒体与受众互动的好处和优势 - 区分企业使用的社交平台及其在目标消费者方面的相对优势 - 为企业建立社交媒体账户 - 建立、管理和维持一个活跃的社交媒体社区 本课程还介绍了社交内容策略，并解释了如何在有机社交内容播种的优势与付费社交内容推广的及时性之间取得平衡。它涵盖了如何实施内容策略以及衡量其有效性的基本知识。此课程是数字营销学院社交媒体营销专业的第二门课程。 完成您专业中的所有课程后，您还将获得数字营销学院认证的数字营销助理证书，以及三个月的免费增强会员资格，帮助您提升职业生涯并解锁下一个机会。92%的DMI会员表示，他们的课程对职业生涯产生了积极影响，而88%的人现在在高级或管理层工作。 课程大纲： 1. 社交媒体与商业策略 - 本模块讨论了企业用于吸引受众的主要社交媒体平台，识别各平台的关键特征并进行区分。概述了社交媒体及付费社交媒体广告对企业的优势，以及将社交媒体融入整体数字策略的好处，此外，还介绍了支持商业策略的常见社交媒体工具。 2. 企业社交媒体平台 - 本模块介绍了关键的数字营销社交媒体平台，并演示如何为企业设置社交媒体体验。解释了如何增长和吸引社交媒体受众的技术和最佳实践，并演示了如何在关键社交平台上创建有效的付费广告活动。同时，它还涵盖了如何从平台的本土分析工具中提取和报告数据，以获取更深层次的受众和活动洞察。 3. 社交内容策略与推广 - 本模块介绍了通过内容的创作和分享与客户互动和获取客户的概念。解释了如何为客户选择合适的内容，以及如何确保他们能看到这些内容。概述了社交媒体渠道可用的不同内容格式，并帮助您识别最适合您内容的平台，还确定了内容安排的最佳实践，并为您提供制定和执行自身内容创作策略的知识。
Name:Social Media and Business Strategy
Description:This module begins by discussing the key social media platforms used by businesses to engage audiences. It identifies the key features of individual platforms and differentiates between them. The advantages of social media, and of paid social media advertising, to a business are outlined. Finally, the benefits of incorporating social media into an overarching digital strategy are described, along with common social media tools used to support a business strategy.
Name:Social Media Platforms for Business
Description:This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.
Name:Social Content Strategy and Promotion
Description:This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so. You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: - • Identify the benefits and advantages to a business of using social media to engage an audience • Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers • Set up a social media account for a business • Build, manage, and sustain an active social media community This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
