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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-media-marketing-introduction
课程评论：没有评论
课程名称：社交媒体营销入门 课程概述：该课程旨在奠定社交媒体营销的基础。您将学习社交媒体营销的内容，包括其历史以及不同的社交媒体渠道。您将学习如何选择适合您需求的社交媒体渠道，设定目标和成功指标，并确定目标受众。 通过本课程，您将能够： - 理解传统、数字和社交媒体营销的全景 - 了解如何成为认证的数字营销助理 - 理解主要社交媒体平台的功能及其在营销中的作用 - 制定SMART目标并识别关键绩效指标（KPI） - 定义目标受众及其客户旅程 - 选择合适的社交媒体平台，并学习如何创建社交媒体政策 无论您起始时的知识水平如何，本课程将帮助您建立坚实的社交媒体营销基础，并获得适用的技能，使您的社交媒体营销工作更成功、更显著。 学习者不需要有市场营销经验，但需要具备基本的互联网导航技能，并渴望参与和连接社交媒体。学习者必须拥有Facebook账户，拥有Instagram账户会更有帮助。 课程大纲： 1. **社交媒体环境** - 本周将介绍Meta社交媒体营销专业证书项目，并深入了解市场营销及社交媒体营销，学习企业如何利用社交媒体，并对社交媒体环境进行基本概述。 2. **社交媒体平台概述** - 在第二周，您将学习一些主要社交媒体平台的使用细节，以及个人与企业如何分别使用这些平台的区别。 3. **成功的目标与计划** - 第三周，您将深入探讨市场营销人员的两个基础技能：定义SMART目标和关键绩效指标。这些是建立营销活动的关键组成部分。到周末，您将完成第一个项目，并将所学应用于真实情境中。 4. **了解您的受众** - 本周，您将专注于开发目标受众角色和客户旅程。这个营销活动的基础是基于您上周关于目标和关键绩效指标的学习。本周末，您将完成一个项目，创建自己的目标受众角色和客户旅程。 5. **选择您的社交媒体渠道** - 本周，我们将通过仔细选择基于目标受众的适当社交媒体平台来结束课程，并学习如何创建和管理社交媒体政策。
Name:The Social Media Landscape
Description:This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
Name:Social Media Platforms Overview
Description:In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
Name:Goals and Planning for Success
Description:In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
Name:Understand Your Audience
Description:This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
Name:Choose Your Social Media Channels
Description:This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
