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所在平台: Coursera |
课程主页: https://www.coursera.org/learn/social-media-management
课程评论：没有评论
课程名称：社交媒体管理 课程概述：本课程将帮助您掌握内容创作和管理的关键技能。您将学习如何创建有效的社交媒体帖子，并建立强大的品牌，以帮助您构建社交媒体形象。同时，您还将了解如何建立一个持续的内容管理流程，包括设置内容日历、管理和审核帖子、分析数据获取洞察并进行迭代，以及如何提高帖子效果。课程结束时，您将通过一个内容管理项目应用所学的技能于实际工作中。 课程结束时，您将能够： • 建立和管理社交媒体形象 • 为商业创建Facebook商业页面和Instagram账号 • 理解如何以及为何为社交媒体创建内容 • 为社交媒体形象创建品牌、语气和声音 • 管理社交媒体的内容日历 • 评估社交媒体内容的表现，并进行迭代和优化 • 使用真实数据管理社交媒体内容 该课程面向希望学习如何在社交媒体上创建和管理商业形象的人士，包括创建内容、与客户互动及评估不同帖子结果的能力。学习者无需具备市场营销经验，但需具备基本的互联网使用技能，并渴望参与和连接社交媒体。如果您拥有Facebook或Instagram账号，并且最好已经完成本项目的课程1（社交媒体营销入门），那么将更为理想。 课程大纲： 1. **建立您的形象**：在第一周，您将学习如何在社交媒体上建立您的商业形象，并通过EPIC品牌框架进行实践。 2. **社交媒体内容**：第二周您将学习帖子元素，以及如何有效地创建商业帖子，使用文本和图像。 3. **社交媒体内容管理**：第三周，您将学习如何识别发布内容，并管理您的内容。您还将学习如何审核社交媒体对话，并进行内容日历的构建练习。 4. **评估您的努力**：在第四周，您将学习如何评估和优化您的社交媒体营销工作，并实践使用真实数据来提高帖子效果。 5. **[可选] 生成性人工智能在社交媒体营销中的应用**：在此可选模块中，您将了解什么是生成性AI及其功能，并探索生成性AI在不同商业场景中的应用，及其使用的相关问题。您还将探讨如何利用生成性AI增强您的社交媒体策略，使用AI精准定位目标受众并简化社交媒体内容创建，并介绍Meta强大的AI工具。
Name:Establish Your Presence
Description:In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
Name: Social Media Content
Description:This week you will learn the elements of a post and how to create one for a business using text and images effectively.
Name:Social Media Content Management
Description:This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
Name:Evaluate Your Efforts
Description:This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
Name:[Optional] GenAI in Social Media Marketing
Description:In this optional module, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content calendar for your social media presence • Evaluate the performance of your content on social media and to iterate and optimize the performance • Create a content calendar for your social media presence • Manage social media content using real world data This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
